Calorie Supplements Global Market Report 2025

The calorie supplements market size has grown rapidly in recent years. It will grow from $1.2 billion in 2024 to $1.31 billion in 2025 at a compound annual growth rate (CAGR) of 10%. The growth in the historic period can be linked to increasing consumer focus on energy-rich nutrition, growing prevalence of undernutrition and malnutrition, rising demand from sports and fitness enthusiasts, expansion of clinical nutrition usage, and increasing adoption of fortified food products.

The calorie supplements market size is expected to see strong growth in the next few years. It will grow to $1.9 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be driven by growing awareness about balanced diets and wellness, increasing preference for convenient nutrition solutions, a rising aging population with higher nutritional needs, expansion of e-commerce distribution channels, and growing urbanization and busy lifestyles. Major trends in the forecast period include technological advancements in nutrient formulation, product innovations in flavor and format, developments in personalized nutrition solutions, research and development in calorie-dense formulations, and introduction of sustainable and eco-friendly packaging.

The rising need for dietary supplements is expected to drive the growth of the calorie supplements market. Dietary supplements are oral products containing nutrients or other substances designed to complement the diet. The increasing demand for these products is fueled by greater health awareness, as more individuals seek to meet nutritional requirements and maintain overall well-being. Calorie supplements, a key segment within this market, provide concentrated sources of energy and essential nutrients, helping individuals meet daily calorie and nutrient needs more efficiently. For example, in September 2025, the Australian Bureau of Statistics reported that 33.6% of Australians used dietary supplements in 2023, with vitamin and mineral supplements (29.7%) being the most common, reflecting a strong consumer focus on nutritional supplementation, which supports categories such as calorie supplements. Consequently, the growing demand for dietary supplements is driving the expansion of the calorie supplements market.

Companies in the calorie supplements market are focusing on innovative nutrition solutions to support holistic health, energy, and dietary needs. This includes high-quality proteins, which contain all essential amino acids in sufficient proportions to support growth, repair, and overall body function. For instance, in July 2025, Torrent Pharmaceuticals Ltd., an India-based pharmaceutical company, launched Shelcal Total, an adult nutrition powder combining protein, calcium, magnesium, vitamins D3 and K2, glucosamine, and bamboo shoot extract. The supplement supports bone, joint, muscle, immunity, gut, brain, and skin health while using vegetarian ingredients with no added sugar or artificial colors, catering to health-conscious adults managing calorie intake. By offering a convenient, comprehensive nutritional solution, such innovations address modern dietary challenges, promote holistic wellness, and strengthen consumer trust in science-backed supplements.

In April 2025, Cipla Health Ltd., an India-based consumer healthcare company, partnered its Endura Mass calorie supplement with the Lucknow Super Giants, an Indian Premier League franchise. This collaboration aims to enhance brand visibility and credibility by associating the weight-gainer supplement with a high-profile sports team, promoting it as a trusted choice for healthy and effective calorie and nutrient intake.

Major companies operating in the calorie supplements market are Abbott Laboratories, Danone S.A., Nestlé Health Science, Glanbia plc, Amway Corporation, MyProtein, Orgain Inc., Garden of Life LLC, MusclePharm Corp, MuscleTech, Instasure, Optimum Nutrition Inc., Nutricia International Pvt Ltd, Patanjali Foods Ltd, NOW Foods, Isopure, Pro 360, Dymatize Enterprises LLC, Herbaland Naturals Inc., Bright Lifecare Pvt Ltd

North America was the largest region in the calorie supplements market in 2024. The regions covered in calorie supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the calorie supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the pharmaceutical companies contend with tariffs on APIs, glass vials, and lab equipment inputs with few alternative sources. Generic drug makers, operating on razor-thin margins, are especially vulnerable, with some reducing production of low-profit medicines. Biotech firms face delays in clinical trials due to tariff-related shortages of specialized reagents. In response, the industry is expanding API production in India and Europe, increasing inventory stockpiles, and pushing for trade exemptions for essential medicines.

The calorie supplements market research report is one of a series of new reports that provides calorie supplements market statistics, including the calorie supplements industry global market size, regional shares, competitors with the calorie supplements market share, detailed calorie supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the calorie supplements industry. This calorie supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Calorie supplements are specialized nutritional products designed to provide additional energy to the body in the form of calories. They are formulated to help meet daily energy requirements, particularly for individuals with increased energy needs or inadequate dietary intake. These supplements often contain a balanced mix of carbohydrates, proteins, and fats to support overall health and energy levels.

The key forms of the calorie supplements market include ready-to-drink and ready-to-mix formats. Ready-to-drink calorie supplements refer to pre-prepared nutritional beverages formulated to provide high-calorie content, essential vitamins, and proteins for weight management, muscle gain, or recovery, offering convenience and immediate consumption for individuals with increased caloric needs. There are packaging types such as carton, canister, bottle, cups, cans, box (packets), tub, and jars. The flavors include unflavored and flavored options. The sales channels include offline sales channels and online sales channels.

The calorie supplements market consists of sales of powdered milk, liquid meal supplements, and calorie-dense snack bars. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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