Weight Gain Supplements Global Market Report 2025

The weight gain supplements market size has grown rapidly in recent years. It will grow from $13.61 billion in 2024 to $15.21 billion in 2025 at a compound annual growth rate (CAGR) of 11.7%. The growth in the historic period can be attributed to increasing awareness of fitness and muscle building, a higher prevalence of malnutrition and underweight conditions, the growing popularity of gym culture and bodybuilding, rising consumer disposable income, and the expanding availability of diverse supplement formulations.

The weight gain supplements market size is expected to see rapid growth in the next few years. It will grow to $23.37 billion in 2029 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to a rising focus on sports nutrition and athletic performance, increasing awareness of pediatric and adolescent nutrition, growing demand in emerging markets, greater investment in research and development of advanced formulations, and the expanding adoption of Western fitness culture. Major trends expected in the forecast period include the integration of personalized nutrition solutions, advancements in plant-based formulations, the incorporation of digital health technologies, progress in clean-label and sustainable packaging, and the integration of supplements into holistic wellness platforms.

The increasing focus on health and fitness is expected to propel the growth of the weight gain supplements market going forward. Health and fitness refer to maintaining a strong and well-functioning body and mind through regular physical activity, balanced nutrition, and lifestyle choices that promote overall wellness and longevity. The focus on health and fitness is increasing because sedentary lifestyles and poor diets are raising the risk of lifestyle-related diseases, prompting people to adopt healthier habits. Within this trend, individuals aiming to build muscle mass, enhance recovery, or address underweight conditions are increasingly using weight gain supplements. These supplements support health and fitness by providing additional calories, proteins, and nutrients that promote muscle growth, strength, and energy balance, especially for athletes, bodybuilders, and those with high metabolism. For instance, in 2023, according to the International Food Information Council, a US-based nonprofit organization, 52% of Americans followed a specific eating pattern or diet, with higher adoption among Gen Z (66%) and Millennials (63%) than Gen X (50%) and Boomers (41%). This rise in diet and nutrition awareness reflects a broader commitment to health and fitness. Therefore, the increasing focus on health and fitness is driving the growth of the weight gain supplements market.

Major companies operating in the weight gain supplements market are focusing on developing innovative products such as Ayurvedic weight gainer powder to offer natural, safe, and effective solutions that cater to the growing consumer demand for holistic health and fitness products. Ayurvedic weight gainer powder refers to a natural dietary supplement formulated using traditional Ayurvedic herbs and ingredients designed to support healthy weight gain, improve digestion, boost metabolism, and enhance overall wellness. For instance, in May 2023, Velnik India Limited, an India-based manufacturing company, launched Nutrigain Plus, an Ayurvedic weight gainer powder designed to help people gain healthy weight naturally. It supports healthy and natural weight gain by boosting appetite, digestion, and metabolism. It provides essential nutrients to promote muscle growth, strength, and overall vitality without artificial additives or chemicals. Its purpose is to help underweight individuals safely and effectively achieve their ideal body weight while improving overall health.

In November 2024, Paine Schwartz Partners, a US-based food chain investing company, acquired Promix LLC for an undisclosed amount. With this acquisition, Paine Schwartz Partners aims to accelerate Promix's growth by leveraging its expertise and resources to expand marketing, product innovation, operational capabilities, and market reach, while aligning with its long-term strategy of investing in healthier, more nutritious, and safer food options in the health and wellness sector. Promix LLC is a US-based nutritional supplements company that offers weight gain supplements.

Major players in the weight gain supplements market are PepsiCo Inc., Abbott Laboratories, Herbalife Ltd., GNC Holdings LLC, NOW Health Group Inc., Myprotein, Nutrabolt, Universal Nutrition Inc., Iovate Health Sciences International Inc., BPI Sports LLC, MusclePharm Corporation, Ultimate Nutrition Inc., Optimum Nutrition Inc., Weider Global Nutrition, Bio-Engineered Supplements and Nutrition Inc., Gaspari Nutrition LLC, Maximum Human Performance LLC, The Isopure Company LLC, Labrada Nutrition, Dymatize Enterprises LLC, ALLMAX Nutrition Inc., Healthfarm Nutrition.

North America was the largest region in the weight gain supplements market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in weight gain supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the weight gain supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The accelerated imposition of U.S. tariffs and the emerging trade conflicts in spring 2025 are significantly influencing the food and beverage sector by raising the costs for imported ingredients including olive oil, cheese, and tropical fruits, forcing food brands to reformulate products or accept lower margins. Beverage makers face similar pressures, with aluminum can tariffs increasing packaging expenses. Retaliatory tariffs on U.S. agricultural exports (e.g., soybeans, pork) have also disrupted farm-to-processing supply chains. Companies are reformulating recipes, sourcing locally where possible, and hedging commodity purchases to manage volatility.

The weight gain supplements market research report is one of a series of new reports that provides weight gain supplements market statistics, including weight gain supplements industry global market size, regional shares, competitors with a weight gain supplements market share, detailed weight gain supplements market segments, market trends and opportunities, and any further data you may need to thrive in the weight gain supplements industry. This weight gain supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Weight gain supplements are products formulated to help individuals increase body weight by supplying high-calorie nutrients, proteins, and essential vitamins and minerals. They are commonly used by underweight individuals or athletes aiming to build muscle mass and support overall calorie intake.

The main product types of weight gain supplements include protein powders, mass gainers, weight gainer bars, ready-to-drink shakes, and meal replacement products. Protein powders are powdered supplements derived from sources such as whey, casein, soy, or other plant-based proteins. Ingredient categories include protein-based, carbohydrate-based, plant-based, creatine-based, and hybrid formulations, available in various forms such as powders, liquids, bars, capsules, and gummies. These products target consumer groups including athletes and bodybuilders, fitness enthusiasts, individuals seeking weight gain, health-conscious consumers, and older adults or those recovering from illness. They are distributed through online retail, specialty stores, fitness centers and gyms, pharmacies and drugstores, and supermarkets and hypermarkets.

The weight gain supplements market consists of sales of creatine supplements, branched-chain amino acids, and high-calorie nut butters. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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