Website Personalization Artificial Intelligence (AI) Global Market Report 2025

The website personalization artificial intelligence (AI) market size has grown exponentially in recent years. It will grow from $2.02 billion in 2024 to $2.57 billion in 2025 at a compound annual growth rate (CAGR) of 27%. The growth in the historic period can be attributed to increasing adoption of electronic commerce platforms, rising demand for personalized user experiences, growing internet penetration, increasing use of machine learning in customer engagement, and rising demand for personalized shopping experiences.

The website personalization artificial intelligence (AI) market size is expected to see exponential growth in the next few years. It will grow to $6.62 billion in 2029 at a compound annual growth rate (CAGR) of 26.7%. The growth in the forecast period can be attributed to increasing investment in artificial intelligence-powered personalization solutions, growing focus on enhancing customer experience, rising competition in digital marketplaces, increasing availability of user behavior data, and growing adoption of cloud-based personalization tools. Key trends in the forecast period include technology advancements in artificial intelligence algorithms, innovations in recommendation engines, developments in real-time personalization, innovations in user segmentation techniques, and developments in automated content optimization.

The rising internet penetration is expected to propel the growth of the website personalization artificial intelligence (AI) market going forward. Internet penetration is increasing due to expanding access to affordable smartphones and high-speed mobile networks, making connectivity more accessible to wider populations. Website personalization and artificial intelligence support this growth by making online experiences more relevant and engaging, encouraging more people to use the internet regularly. For instance, in August 2024, according to Uswitch, a UK-based company, the number of fixed broadband lines installed in UK homes reached 28.1 million in the first quarter of 2023, up by 800,000 compared to the third quarter of 2022. Therefore, the rising internet penetration is driving the growth of the website personalization artificial intelligence (AI) market.

Key companies operating in the website personalization artificial intelligence (AI) market are focusing on technological advancements such as machine learning-powered personalization to deliver highly tailored user experiences that increase engagement, conversion rates, and customer loyalty. Machine learning-powered personalization refers to the use of algorithms and data-driven models to automatically analyze user behavior, preferences, and interactions in order to deliver customized content, product recommendations, and experiences in real time. For instance, in August 2025, Saks Fifth Avenue, a US-based luxury department store, launched a new AI-driven personalized homepage for its online and mobile app experience. This personalization boosts engagement, increases revenue per visitor by 7%, and improves conversion rates by nearly 10%, replicating the luxury in-store stylist experience digitally to enhance customer satisfaction and loyalty.

In April 2024, Webflow Inc., a US-based website experience platform, acquired Intellimize Inc. for an undisclosed amount. Through this acquisition, Webflow Inc. aims to establish itself as the world's first Website Experience Platform, enabling marketers and designers to effortlessly build personalized, engaging websites that deliver measurable business outcomes without depending on engineering resources. Intellimize Inc. is a US-based AI-driven website personalization and conversion rate optimization platform that provides website personalization artificial intelligence.

Major players in the website personalization artificial intelligence (AI) market are Oracle Corporation, Adobe Inc., Klaviyo Inc., Tata Elxsi Limited, Content Square SAS, INSIDER SG PTE. LTD., Fractal Analytics Limited, Algonomy Software Private Limited, Bloomreach Inc., Acquia Inc., Algolia Inc., Netcore Cloud Pvt. Ltd., Wingify Software Private Limited, BlueConic Inc., OptiMonk International Zrt, Kameleoon, 10Web, BrandXR, Personizely, Personyze, RichRelevance Inc., Luigi's Box s.r.o., and Funnelflex B.V.

North America was the largest region in the website personalization artificial intelligence (AI) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in website personalization artificial intelligence (AI) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the website personalization artificial intelligence (AI) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The website personalization artificial intelligence (AI) market research report is one of a series of new reports that provides website personalization artificial intelligence (AI) market statistics, including website personalization artificial intelligence (AI) industry global market size, regional shares, competitors with a website personalization artificial intelligence (AI) market share, detailed website personalization artificial intelligence (AI) market segments, market trends and opportunities, and any further data you may need to thrive in the website personalization artificial intelligence (AI) industry. This website personalization artificial intelligence (AI) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Website personalization artificial intelligence (AI) refers to the use of AI technologies to customize the content, layout, and user experience of a website according to the individual preferences, behaviors, and needs of each visitor. It processes data such as browsing history, demographics, purchase patterns, and interactions to dynamically display relevant content, product recommendations, offers, or messaging.

The primary components of website personalization artificial intelligence (AI) are software and services. Software includes instructions, programs, or data that enable a computer to perform specific tasks or functions. These are deployed through cloud and on-premises models and serve organizations of all sizes, including small and medium enterprises and large enterprises. Its applications cover sectors such as electronic commerce, media and entertainment, banking, healthcare, travel and hospitality, financial services and insurance, education, and others, serving end users including business-to-business (B2B) and business-to-consumer (B2C).

The website personalization artificial intelligence (AI) market consists of revenues earned by entities providing services such as content personalization, product recommendations, and behavioral targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. The website personalization artificial intelligence market also includes sales of recommendation engines, AI-powered A or B testing tools, and dynamic content management systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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