Weight Gain Supplements Market Report 2026

The weight gain supplements market size has grown rapidly in recent years. It will grow from $15.21 billion in 2025 to $16.96 billion in 2026 at a compound annual growth rate (CAGR) of 11.5%. The growth in the historic period can be attributed to rising awareness of nutritional deficiencies, increasing participation in fitness and bodybuilding activities, growth in sports nutrition consumption, wider availability of dietary supplements, expansion of retail nutrition channels.

The weight gain supplements market size is expected to see rapid growth in the next few years. It will grow to $25.97 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to growing demand for customized nutrition plans, increasing focus on preventive healthcare nutrition, rising adoption of e-commerce supplement sales, innovation in protein and carbohydrate blends, expanding elderly nutrition requirements. Major trends in the forecast period include increasing demand for clean-label weight gainer formulations, rising adoption of plant-based weight gain supplements, growing focus on personalized nutrition solutions, expansion of ready-to-drink weight gain products, enhanced emphasis on nutrient-dense calorie sources.

The increasing focus on health and fitness is expected to propel the growth of the weight gain supplements market going forward. Health and fitness refer to maintaining a strong and well-functioning body and mind through regular physical activity, balanced nutrition, and lifestyle choices that promote overall wellness and longevity. The focus on health and fitness is increasing because sedentary lifestyles and poor diets are raising the risk of lifestyle-related diseases, prompting people to adopt healthier habits. Within this trend, individuals aiming to build muscle mass, enhance recovery, or address underweight conditions are increasingly using weight gain supplements. These supplements support health and fitness by providing additional calories, proteins, and nutrients that promote muscle growth, strength, and energy balance, especially for athletes, bodybuilders, and those with high metabolism. For instance, in 2023, according to the International Food Information Council, a US-based nonprofit organization, 52% of Americans followed a specific eating pattern or diet, with higher adoption among Gen Z (66%) and Millennials (63%) than Gen X (50%) and Boomers (41%). This rise in diet and nutrition awareness reflects a broader commitment to health and fitness. Therefore, the increasing focus on health and fitness is driving the growth of the weight gain supplements market.

Major companies operating in the weight gain supplements market are focusing on developing innovative products such as Ayurvedic weight gainer powder to offer natural, safe, and effective solutions that cater to the growing consumer demand for holistic health and fitness products. Ayurvedic weight gainer powder refers to a natural dietary supplement formulated using traditional Ayurvedic herbs and ingredients designed to support healthy weight gain, improve digestion, boost metabolism, and enhance overall wellness. For instance, in May 2023, Velnik India Limited, an India-based manufacturing company, launched Nutrigain Plus, an Ayurvedic weight gainer powder designed to help people gain healthy weight naturally. It supports healthy and natural weight gain by boosting appetite, digestion, and metabolism. It provides essential nutrients to promote muscle growth, strength, and overall vitality without artificial additives or chemicals. Its purpose is to help underweight individuals safely and effectively achieve their ideal body weight while improving overall health.

In November 2024, Paine Schwartz Partners, a US-based food chain investing company, acquired Promix LLC for an undisclosed amount. With this acquisition, Paine Schwartz Partners aims to accelerate Promix's growth by leveraging its expertise and resources to expand marketing, product innovation, operational capabilities, and market reach, while aligning with its long-term strategy of investing in healthier, more nutritious, and safer food options in the health and wellness sector. Promix LLC is a US-based nutritional supplements company that offers weight gain supplements.

Major companies operating in the weight gain supplements market are Abbott Laboratories, Herbalife Ltd., GNC Holdings LLC, NOW Health Group Inc., Myprotein, Nutrabolt, Universal Nutrition Inc., Iovate Health Sciences International Inc., BPI Sports LLC, MusclePharm Corporation, Ultimate Nutrition Inc., Optimum Nutrition Inc., Weider Global Nutrition, Bio-Engineered Supplements and Nutrition Inc., Gaspari Nutrition LLC, Maximum Human Performance LLC, The Isopure Company LLC, Labrada Nutrition, Dymatize Enterprises LLC, ALLMAX Nutrition Inc., Healthfarm Nutrition.

North America was the largest region in the weight gain supplements market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the weight gain supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the weight gain supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The weight gain supplements market consists of sales of creatine supplements, branched-chain amino acids, and high-calorie nut butters. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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