Mountain Electric Bikes Global Market Report 2025

The mountain electric bikes market size has grown strongly in recent years. It will grow from $7.89 billion in 2024 to $8.51 billion in 2025 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to rising consumer preference for outdoor recreation, increasing awareness of sustainable and eco-friendly transportation, growth in disposable incomes and adventure tourism, expanding urbanization driving demand for efficient personal mobility, and wider adoption of fitness-oriented lifestyles.

The mountain electric bikes market size is expected to see strong growth in the next few years. It will grow to $11.39 billion in 2029 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to the increasing popularity of off-road cycling sports, rising government incentives for electric mobility, growing investments in e-bike infrastructure, wider availability of lightweight and durable materials, and expansion of e-bike rental and sharing services. Key trends in the forecast period include improvements in battery energy density and fast-charging systems, development of modular and customizable e-bike designs, innovation in lightweight composite frame materials, enhancements in regenerative braking and power management systems, and progress in sustainable manufacturing and recyclable components.

The rising interest in outdoor recreation is expected to drive growth in the mountain electric bike market going forward. Outdoor recreation includes leisure and physical activities performed outdoors in natural or open environments for enjoyment, exercise, or adventure. This interest is increasing as people focus on health and well-being, seeking active lifestyles and nature-based experiences to reduce stress and improve fitness. Mountain e-bikes support this trend by allowing riders to cover longer distances and tackle challenging terrains with less physical effort, enhancing accessibility and enjoyment of outdoor activities. For example, in November 2024, the US Bureau of Economic Analysis reported that the outdoor recreation economy grew 7.1% in 2023, significantly outpacing the overall US economy's growth of 2.5%, while gross output rose by $52.7 billion to a record $563.7 billion. This growing interest in outdoor recreation is thus fueling the mountain electric bike market.

Key companies in the mountain electric bike market are focusing on developing products with optimal strength and stiffness to improve riding stability, durability, and overall performance on demanding terrains. Strength and stiffness ensure that the frame can handle high loads, resist flexing, and provide better control, durability, and efficient power transfer during rides. For instance, in October 2025, Giant Bicycles, a Taiwan-based manufacturer, launched the Reign Advanced E electric mountain bike. The bike features the updated Maestro suspension system designed for exceptional traction and bump absorption in aggressive trail and enduro riding. Its features include a flippable shock chip to adjust geometry, integrated downtube storage, and a frame design accommodating longer-travel forks and larger batteries, offering greater durability and extended range for challenging rides.

In March 2023, Canyon Bicycles, a Germany-based manufacturer, partnered with IperionX Limited to advance sustainability in its supply chain by using IperionX’s 100% recycled, low-carbon titanium powders to prototype and produce advanced bicycle components, including frames. IperionX Limited, a US-based materials technology company, specializes in sustainable titanium powders and circular manufacturing solutions for high-performance cycling and other industries.

Major players in the mountain electric bikes market are Yamaha Motor Co. Ltd., Giant Manufacturing Co. Ltd, Trek Bicycle Corporation, Accell Group N.V., Merida Industry Co. Ltd., Specialized Bicycle Components Inc., Cube Bikes GmbH, Canyon Bicycles GmbH, Rad Power Bikes LLC, Polygon Bikes, Orbea S. Coop., Haibike GmbH, Santa Cruz Bicycles Inc., Focus Bikes GmbH, BMC Switzerland AG, Pivot Cycles Inc., Scott Sports SA, Ghost Bikes GmbH, Ari Ltd., Simplon Fahrrad GmbH, Whyte Bikes Ltd, Lapierre, Bulls Bikes GmbH, and Commencal Bicycles.

North America was the largest region in the mountain electric bikes market in 2024. The regions covered in mountain electric bikes report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the mountain electric bikes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the transport sector, particularly in fleet maintenance and logistics operations. Higher duties on imported commercial vehicles, tires, and engine components have increased operational costs for trucking and freight companies, forcing them to raise shipping rates or reduce margins. Airlines and maritime shippers face similar pressures, with tariffs on aircraft parts and shipbuilding materials driving up capital expenditures. Additionally, retaliatory tariffs in key export markets have reduced demand for U.S.-made transportation equipment, further straining revenue streams. The sector must now prioritize fuel efficiency, alternative sourcing, and automation to offset rising expenses while maintaining service reliability.

The mountain electric bikes market research report is one of a series of new reports that provides mountain electric bikes market statistics, including mountain electric bikes industry global market size, regional shares, competitors with a mountain electric bikes market share, detailed mountain electric bikes market segments, market trends and opportunities, and any further data you may need to thrive in the mountain electric bikes industry. This mountain electric bikes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A mountain electric bike (e-MTB) is a specially designed off-road bicycle fitted with an electric motor and battery that provides pedal assistance. This extra power enables riders to manage steep climbs and travel longer distances easily, improving accessibility while preserving the core experience of mountain biking. With strong suspension, durable components, and aggressive geometry, e-MTBs retain the performance and excitement of traditional mountain bikes while incorporating modern electric technology.

The key drive types of mountain electric bikes include belt drive and chain drive. Belt drive is a low-maintenance, durable drivetrain system that uses a carbon fiber-reinforced belt instead of a conventional metal chain, providing smoother operation, lower noise, and greater longevity, particularly for challenging mountain terrains. These bikes feature mid motors or hub motors and function through pedal-assist or throttle-assist propulsion systems. The key battery types consist of lithium-ion, sealed lead acid, and nickel-metal hydride, and they are available through both offline and online sales channels.

The mountain electric bikes market consists of sales of controllers and sensors, braking and drivetrain systems, display units and smart dashboards, and frames and suspension components. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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