Streaming Media Device Market Report 2026

The streaming media device market size has grown rapidly in recent years. It will grow from $80.59 billion in 2025 to $94.25 billion in 2026 at a compound annual growth rate (CAGR) of 16.9%. The growth in the historic period can be attributed to early adoption of internet based media services, rise in smart tv penetration, growth in broadband connectivity, increasing demand for digital content, emergence of low cost streaming devices.

The streaming media device market size is expected to see rapid growth in the next few years. It will grow to $182.12 billion in 2030 at a compound annual growth rate (CAGR) of 17.9%. The growth in the forecast period can be attributed to expansion of 5g connectivity, rising consumer shift toward subscription based streaming, growth in cloud gaming platforms, increasing integration of AI features, demand for seamless cross device streaming. Major trends in the forecast period include rising demand for high resolution streaming devices, growing adoption of multi platform streaming ecosystems, increasing shift toward cord cutting and on demand content, expansion of integrated smart tv functionalities, growing popularity of portable and compact media streamers.

The burgeoning preference for online streaming services is anticipated to fuel the expansion of the streaming media device market. These services provide entertainment content directly to users' devices via the internet, encompassing films, music, and more. Streaming media devices act as conduits linking televisions or home theaters to the internet, facilitating the consumption of varied content through streaming TV service providers or apps. For example, according to the annual report published by the Australian Communications and Media Authority (ACMA), an Australia-based organization, the adoption of online subscription streaming services increased to 66% in June 2023, up from 59% the previous year. This escalating inclination toward online streaming services substantiates the growth trajectory of the streaming media device market.

Advanced technological integration in video platforms is emerging as a significant trend within the streaming media device market, with companies leveraging these technologies to maintain their market positions. In February 2023, Xiaomi Corporation introduced the TV Stick 4K, integrated with voice control functionalities empowering users to access Google Assistant for content search, playback management, and smart home device operation. This device also features built-in Chromecast functionality, facilitating instant content casting from smartphones or tablets to TVs. Offering access to various streaming applications such as Netflix, Amazon Prime Video, and Disney+ Hotstar, the TV Stick 4K embodies the integration of advanced technologies into the streaming media landscape.

In July 2025, Deltatre, a UK-based provider of streaming solutions, acquired Endeavor Streaming from Endeavor Group Holdings Inc. for an undisclosed amount. Through this acquisition, Deltatre aims to reinforce its position as a global leader in digital and OTT solutions by integrating complementary technologies, expanding its product offerings, and enhancing its capacity to deliver fully integrated, end-to-end streaming and digital experiences. Endeavor Streaming is a US-based provider of pure-play OTT products and direct-to-consumer streaming solutions.

Major companies operating in the streaming media device market are Amazon.com Inc., Apple Inc., Google Inc., Samsung Electronics Co Ltd., Microsoft Corporation, Huawei Technologies Corporate Limited, Sony Corporation, LG Electronics, Panasonic Corporation, Haier Group Corporation, Xiaomi Inc., Mitsubishi Electric Corporation, Hisense Co Ltd., Nvidia Corporation, Azulle, VIZIO Inc., Sharp Corporation, Philips Electronics, ASUSTeK Computer Inc., Roku Inc., TiVo Corporation, Razer Inc., Netgear Inc., iMedia Technology, D-Link Corporation, HUMAX, Plex Inc., Matricom.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on electronic components, display panels, and semiconductor parts have increased the manufacturing cost of streaming media devices, particularly affecting media streamers and smart TVs imported into North America and Europe. Supply chain disruptions and higher component prices have slowed product availability and raised retail prices for consumers. However, tariffs have also encouraged companies to localize production, optimize component sourcing, and innovate cost efficient designs, which may support long term market resilience.

The streaming media device market research report is one of a series of new reports that provides streaming media device market statistics, including streaming media device industry global market size, regional shares, competitors with a streaming media device market share, detailed streaming media device market segments, market trends and opportunities, and any further data you may need to thrive in the streaming media device industry. This streaming media device market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Streaming media devices connect to displays, providing access to online content such as TV shows, movies, and music, enhancing viewing experiences without cable or satellite subscriptions.

Streaming media devices encompass gaming consoles, media streamers, and smart TVs. Gaming consoles are specialized computer systems primarily geared for playing video games and typically connected to televisions or monitors, employing specialized controllers for gaming experiences. These consoles are optimized with both hardware and software to enhance gaming performance and come in varying resolutions such as 720p, 1080p, and 4K. They serve diverse purposes including e-learning, web browsing, real-time entertainment, social networking, and find application in both commercial and residential settings.North America was the largest region in the streaming media device market in 2025. The regions covered in the streaming media device market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the streaming media device market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The streaming media device market consists of sales of smart TVs, streaming sticks, set-up boxes, and Blu-ray players. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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