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HW Hot Drinks in Norway

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    Report

  • 14 Pages
  • January 2026
  • Region: Norway
  • Euromonitor International
  • ID: 6223406
In 2024, health, wellness, and premiumisation continued to shape hot drinks in Norway, with coffee and tea benefiting from positive health perceptions and growing demand for natural, functional, and organic products. Fruit, herbal, and fortified teas, as well as plant-based and no caffeine coffees, saw strong growth as consumers sought healthier, less-processed options that supported wellness.

This HW Hot Drinks in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Natural and no caffeine trends shape hot drinks in Norway in 2024
INDUSTRY PERFORMANCE
  • Health claims and premiumisation drove trends in hot drinks during 2024
  • The natural claim drives sales as consumers seek healthier, less-processed options
  • The no caffeine claim aligns with consumer demands and wellness trends
WHAT’S NEXT
  • Health-driven innovation will continue to shape hot drinks as consumers prioritise wellness, natural ingredients and lower sugar
  • The natural positioning will support growth, but innovation is essential to engage younger consumers
  • Health and lifestyle trends are set to fuel growth of the no caffeine claim in Norway
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
  • Norwegian consumers favour natural, local and fortified/functional products in 2024
INDUSTRY PERFORMANCE
  • Natural claims and local products influence health perceptions across categories
  • Fortified/functional claims and low or no sugar shape everyday health choices
WHAT’S NEXT
  • Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS