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Air Conditioners in China

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    Report

  • 26 Pages
  • January 2026
  • Region: China
  • Euromonitor International
  • ID: 6223411
Air conditioners in China delivered steady volume growth in 2025, driven by strong domestic demand and a shift towards premium comfort and intelligent health features, alongside the adoption of AI-powered technology. The median disposable income per household continued to rise, indicating that growing consumer purchasing power contributed to growth. A declining volume CAGR is anticipated over the forecast period to 2030.

This Air Conditioners in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Portable Room Air Conditioners, Split Air Conditioners, Window Air Conditioners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Conditioners market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • AI and premium features propel growth in air conditioners amidst maturity
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Solid growth continues, driven by subsidy payouts and promotions
  • Split air conditioners dominates, with energy-efficient products seeing rising demand
  • Improving air quality is important to consumers, not just cooling
  • CHART 2 Analyst Insight
WHAT’S NEXT?
  • Continued growth anticipated, driven by demand for energy-efficient and smart products
  • Split air conditioners will remain dominant, but new trends likely to emerge
  • AI-powered technology and eco-efficiency to drive future sales
COMPETITIVE LANDSCAPE
  • Midea, Gree and Haier maintain leadership through innovation and channel strength
  • Premium and value-driven products have their own consumer bases
  • Dreame disrupts sales with an innovative AI-powered air conditioner
CHANNELS
  • Retail e-commerce continues its growth, but offline innovation seen
  • Retail e-commerce platforms appeal with subsidy integration
  • CHART 3 Midea’s “Singing Air Conditioner” Goes Viral on Douyin with Two Million Likes
PRODUCTS
  • Haier drives innovation with the smart features of its Good Air air conditioner
  • CHART 4 Haier Unveils the Good Air Air Conditioners Portfolio with Personalised Comfort
  • CHART 5 Gree Debuts Prince of AI Energy Saving Air Conditioner
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Haier’s AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances
  • CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 9 "Listening Marketing" Brings Haier Huge Success in the Multi-drum Race
  • CHART 10 Analyst Insight
  • CHART 11 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in China 2025
  • CHART 14 Key Insights on Consumers in China 2025
  • CHART 15 Consumer Landscape in China 2025
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
  • Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Government subsidies drive sales despite economic challenges
  • Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
  • Smart and AI-powered appliances revolutionise consumer appliances
WHAT’S NEXT?
  • Companies implement different strategies to avoid the anticipated volume decline
  • Personal care appliances will continue to dominate, and dishwashers set to perform well
  • AI's evolution from gimmick to essential utility and embodied intelligence
  • Consumer rationalisation and the rise of niche appliances
COMPETITIVE LANDSCAPE
  • Midea, Haier and Gree lead with scale and innovation
  • Innovation and ecosystems reshape the competition in consumer appliances
  • Opportunities by leveraging core capabilities and adopting consumer-first strategies
  • Haier's "listening marketing" revolutionises research and development through co-creation
CHANNELS
  • Retail e-commerce dominates with fast delivery and installation
  • Omnichannel strategies are emerging as key to success
PRODUCTS
  • Convenience and customisation drive innovative product designs
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources