Resorts Market Report 2026

The resorts market size has grown strongly in recent years. It will grow from $383.21 billion in 2025 to $410.94 billion in 2026 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to growth in global tourism and leisure travel demand, expansion of coastal and hill station resort developments, rising disposable income and middle-class travel spending, development of hospitality infrastructure in emerging economies, increasing popularity of package holiday and all-inclusive stays.

The resorts market size is expected to see strong growth in the next few years. It will grow to $548.22 billion by 2030 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to rising demand for experience-based and immersive travel, expansion of sustainable and low-impact resort infrastructure, increasing preference for wellness and mental health focused tourism, growth of smart resorts with digital guest service integration, rising adoption of luxury and hyper-personalized travel experiences. Major trends in the forecast period include rise in all-inclusive experiential travel offerings, increasing demand for wellness and holistic retreat experiences, growth of eco-friendly and nature-integrated resort developments, expansion of personalized guest service and curated hospitality experiences, rising preference for multi-activity destination resort complexes.

The rising demand for international tourism is expected to drive the growth of the resorts market in the coming years. International tourism refers to the movement of individuals across national borders to visit countries other than their own for purposes such as leisure, business, education, or other activities, typically for a limited period without engaging in permanent employment in the destination country. The growth in international tourism demand is driven by the expansion of affordable air travel networks and the increasing availability of low-cost international flights, making cross-border travel more accessible to a wider population. Resorts support international tourism by providing integrated accommodation, leisure, wellness, and recreational services that enhance the overall travel experience and attract long-stay international visitors seeking premium hospitality experiences. For instance, in January 2025, according to the United Nations World Tourism Organization, a Spain-based international tourism authority, global international tourist arrivals reached approximately 1.4 billion in 2024, marking an 11% increase compared to 2023, indicating strong global travel recovery and growing cross-border tourism demand. Therefore, the rising international tourism demand is driving the growth of the resorts market.

Leading companies operating in the resorts market are focusing on innovation in mobile application-based resort services, such as AI-powered conversational booking and loyalty mobile applications, to gain a competitive advantage. AI-powered conversational booking and loyalty mobile applications combine conversational artificial intelligence, customer data analytics, and booking engines to deliver personalized and seamless end-to-end resort experiences. For example, in January 2026, Accor, a France-based hospitality company, launched the ALL Accor app integrated within ChatGPT. This platform enables users to search and book resorts using conversational AI, receive personalized recommendations, and access loyalty benefits such as ALL Accor points and member-only pricing, while supporting secure payments and real-time reservation management.

In February 2025, Hyatt Hotels Corporation, a US-based hospitality company, acquired Playa Hotels & Resorts for $2.6 billion. Through this acquisition, Hyatt seeks to accelerate its expansion in the rapidly growing all-inclusive resort segment and reinforce its position in premium leisure travel markets by substantially expanding its portfolio of luxury beachfront resort assets across key vacation destinations. Playa Hotels & Resorts is a Bermuda-based hospitality company specializing in owning and operating all-inclusive beachfront resorts across Mexico, Jamaica, and the Caribbean, primarily serving leisure travelers seeking premium, end-to-end vacation experiences.

Major companies operating in the resorts market are Pan Pacific Hotels Group, Oriental Land Co Ltd, Minor International Public Company Limited, Shangri-La Group, Mandarin Oriental International Limited, Sun International, Boyne Resorts, COMO Hotels and Resorts, Soneva Holding AG, Marival Resorts, Inspirato Incorporated, Banyan Tree Holdings, Oberoi Hotels & Resorts, Aman Group S.a.r.l., Laucala Island Resort Pte Ltd, Timbers Resorts, Preferred Hotels & Resorts, Karma Group, Pebbleeden, Camp Landa, Taj Hotels (IHCL), Red Carnation Hotels, The Peninsula Hotels, The Hidden Castle, Four Seasons Hotels and Resorts.

North America was the largest region in the resorts market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the resorts market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the resorts market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The resorts market consists of revenues earned by entities through room bookings, suite stays, villa rentals, holiday packages, all-inclusive accommodation services, food and beverage services, wellness and spa services, recreational activity services, and event hosting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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