The most comprehensive sports sponsorship report in the industry, tracking sponsorship growth and investment over a 5 year period
There has been a significant increase in sponsorship activity, with deal volumes rising from 27,314 in 2020 to 41,674 in 2025, marking a 53% increase.The total market value of sponsorships grew from $29.72 billion in 2020 to $42.02 billion in 2025, a 41% increase. However, the market value peaked in 2024 at $42.43 billion and slightly declined by $412 million in 2025.
Despite the increase in deal volumes, the average value per deal decreased from approximately $1.09 million in 2020 to approximately $1.01 million in 2025.
Scope
- The Global Sponsorship Atlas provides a comprehensive overview of trends in the sport sponsorship industry from 2020-2025, identifying trends, spend and deal volume to better understand where brands are targeting investment.
Reasons to Buy
- Gain a comprehensive view of the evolving sports sponsorship landscape with detailed analysis covering 2020-2025. Identify the fastest-growing sports and properties, understand which sectors are driving investment, and uncover regional and gender-based trends shaping the market. Whether benchmarking opportunities, informing strategy, or identifying future growth areas, this report delivers the insights needed to make confident, data-driven decisions in sport sponsorship.
