Hot Topics Case Study: Functional Pet Nutrition
Summary
This report is part of a series on case studies which are currently affecting the consumer landscape. This report offers an analysis of how functional food and supplements is having an impact on pet food market.Functional nutrition in pet care is trending as pet owners are mirroring the human health & wellness trend for their pets. Products having functional claims are becoming a purchase trigger across pet food and supplements.
Scope
- 53% of pet owners are willing to pay more for better quality pet products.
- Pet owners appear to be more receptive towards functional ingredients than non-pet owners.
- Pet owners have more trust on word-of-mouth rather than digital influences.
Reasons to Buy
- Understand the challenges and opportunities for pet care brands in order to tap into the functional nutrition trend.
- Gain insight into how competitors are responding to this trend.
- Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.
Table of Contents
- Hot Topics Case Study: Functional Pet Nutrition
- Overview
- Consumer Behavior
- Brand Innovation
- Takeaways
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ManKind
- Go! Solutions
- Hill's
- Royal Canin
- NaturVet
- Native Pet
- Inaba Foods
- Rovio Pet Foods
- Boops
- Pooch & Mutt
