The Business of MLB 2026

The Business of MLB 2026

Summary

The "Business of MLB 2026" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a look at the highest profiled men's baseball league in the United States and Canada. The report highlights the media rights landscape and sponsorship portfolios of the league and its teams landscape. The report takes provides an in-depth analysis of the biggest commercial agreements within the league and current market landscape in 2026.

League sponsorship passes $1bn, from portfolio 74 partners. Team sponsorship covers 1,850 deals. All 30 teams boast a sleeve patch partner for the first time this season. Japanese brand spend covers over $162 million this season.

Key Highlights

• Media rights breakdown in terms of value. The impact of local media rights on team payrolls. MLB World Series viewership. League sponsor breakdown. Major team rights deals analyzed. Attendances and ticket revenue. Social media numbers.

Scope

• The main aims of this report is to highlight the commercial landscape across one of the biggest sports leagues in the North America. The report explores key themes for all 30 competing teams as well as a comprehensive overview of the league itself.

Reasons to Buy

• The rise of prominent superstars from around the world, most notably Shoehi Ohtani, has helped boost the popularity and wider interest in Major League Baseball. The report offers an in-depth analysis into the media rights landscape, including team local media rights and national broadcasters. The report showcases how the league is growing commercially, evidencing year-on-year growth throughout the commercial landscape.