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Concentrates in Malaysia

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    Report

  • 33 Pages
  • November 2025
  • Region: Malaysia
  • Euromonitor International
  • ID: 64246
In 2025, concentrates in Malaysia saw growth, driven by its economic appeal for larger households, despite the rising sugar tax and other tax pressures. Liquid concentrates led sales and growth. Sunquick maintained its leadership through quality and engagement, although smaller brands showed the most dynamic growth. Small local grocers led distribution, but faced intensifying competition from supermarkets.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic appeal drives growth amidst evolving tax and health landscape
INDUSTRY PERFORMANCE
  • Economic appeal drives growth amidst rising tax pressures
  • Liquid concentrates drives growth, bolstered by Vimto's strategic entry
WHAT’S NEXT?
  • Health concerns to drive innovation in packaging and trade strategy
  • AI set to boost efficiency in the concentrates supply chain
  • Concentrates will brace for higher sugar tax, driving reformulation efforts
COMPETITIVE LANDSCAPE
  • Sunquick leads concentrates with quality and creative engagement
  • Boh Plantations navigates the sugar tax, while the smallest brands see dynamic growth
CHANNELS
  • Small local grocers leads, but supermarkets intensifies the competition
  • Supermarkets attract shoppers of concentrates with wide range and promotions
  • Concentrates conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
  • Navigating rising costs and the health trend in soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Inflation and sugar tax limit the growth of soft drinks in 2025
  • On-trade growth as consumers indulge and tourist arrivals rise
  • Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
WHAT’S NEXT?
  • Government aid and health trend expected to drive stable growth in soft drinks
  • Sugar tax pressures to reshape soft drinks, with focus on reformulation
  • Tourists will prioritise safety, driving demand for bottled water and coconut water
COMPETITIVE LANDSCAPE
  • F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
  • Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
CHANNELS
  • Small local grocers maintains its lead amidst intensifying channel competition
  • Convenience stores, forecourt retailers, and supermarkets see distribution growth
  • On-trade surges with convenience and tourism, outpacing minimal off-trade growth
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Malaysia
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 2 Research Sources