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Womenswear in China

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    Report

  • 22 Pages
  • December 2025
  • Region: China
  • Euromonitor International
  • ID: 66373
Womenswear in China was characterised by moderate growth of 2% in 2025, driven by a conservative economic climate and cautious consumer sentiment, with retail volumes also rising slowly. The category is concentrated, with leading brands like Uniqlo and Urban Revivo prominent, while digital-native challengers like Basement FG are gaining traction through aggressive low-price strategies.

This Womenswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Moderate growth amidst caution, driven by digital challengers, and "New Chinese Style"
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Moderate growth in 2025 driven by rising incomes, but constrained by consumer caution
  • Digital-native brands capture budget-conscious young consumers
  • CHART 2 Digital-native Brands Like Basement FG Capture Sales in Womenswear in China
WHAT’S NEXT?
  • Rising disposable incomes and “New Chinese Style” to drive future growth
  • Digital commerce and omnichannel strategies to dictate sales
  • CHART 3 Analyst Insight
  • Business impact of emerging trends
COMPETITIVE LANDSCAPE
  • Leaders offer extensive retail networks, while polarisation is seen
  • CHART 4 Polarisation Reshapes Womenswear in China
  • Digital-native challengers and omnichannel strategies will require adaptation by incumbents
CHANNELS
  • Retail e-commerce offers convenience and good prices for womenswear
  • As offline sales remain significant, an omnichannel strategy is important
PRODUCTS
  • Travel and tourism drive innovation in resortwear designs
  • CHART 5 More Brands Follow the Travel Theme to Capture Changing Consumer Needs
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Descente Tap Into the More Professional Outdoor Segment
  • CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
  • CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in China 2025
  • CHART 13 Key Insights on Consumers in China 2025
  • CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
  • Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth is driven by economic conditions, rational purchases, and technological innovation
  • Sportswear drives growth in apparel and footwear through innovation
  • Market polarisation affects value growth
WHAT’S NEXT?
  • Rising incomes, DTC strategies, and sustainability expected to drive growth
  • Functional and athletic apparel set to gain further popularity among women
  • Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
  • Anta's multi-category coverage, brand strategy, and distribution extend its leading position
  • In a stable environment, opportunities for enhancing products and marketing
CHANNELS
  • Interest-based e-commerce platform Douyin takes share from Tmall
  • Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources