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Womenswear in Japan

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    Report

  • 24 Pages
  • January 2026
  • Region: Japan
  • Euromonitor International
  • ID: 66374
Womenswear in Japan experienced retail value growth in 2025, driven by the increasing demand for professional attire among the employed female population, which rose to 31.2 million in 2025. The category was also shaped by technological advancements, particularly in functional textiles, and the growing importance of sustainability.

This Womenswear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Functional textiles and rising number of working women contribute to growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Growth seen for womenswear in 2025, with several key growth drivers
  • Resale and rental services gain traction among professionals, impacting primary sales
  • CHART 2 AnotherADdress.biz Offers A New Format for Workwear Access in Japan
  • Technological advancements drive innovation in functional textiles
  • CHART 3 UV Shields to Sweat Control: Technology Reshapes Womenswear
  • Inbound tourism drives demand for localised and exclusive womenswear
  • CHART 4 Zara’s Japan-Exclusive Collaboration Reflects Inbound Demand for Cultural Immersion
WHAT’S NEXT?
  • The rising working female population will drive demand for professional attire
  • Technology expected to reshape womenswear
  • K-fashion and personal expression set to drive growth
  • CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
  • Fast Retailing and Shimamura lead with innovative strategies
  • Strategic acquisition to enhance operational efficiency and innovation
CHANNELS
  • Offline retail remains dominant as consumers still value tactile experiences
  • E-commerce poses moderate competition to offline stores
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Nike's New Collection Introduced for the World Athletics Championships
  • CHART 8 Onitsuka Tiger Captures Global Attention with Flagship Store
  • CHART 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Japan 2025
  • CHART 13 Key Insights on Consumers in Japan 2025
  • CHART 14 Consumer Landscape in Japan 2025
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
  • Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Tourism, functional products, and sports events fuel growth despite challenges
  • Apparel dominates, but footwear and sportswear see greater dynamism
  • Inbound tourism drives growth, with Onitsuka Tiger a standout brand
  • Tech innovation drives growth in functional fashion to address warmer summers
WHAT’S NEXT?
  • Growth set to continue, with collaborations an important driving force
  • Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
  • Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
  • LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
  • Offline retail remains dominant as many consumers prefer to try before buying
  • TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources