Alcoholic Drinks in Serbia - Research and Markets

In 2021, the COVID-19 pandemic continued to exert its influence on alcoholic drinks in Serbia. Following two years of decline in volume growth consumers began to return to their usual drinking habits in the on-trade. This of course led to strong growth in on-trade volume sales in 2021 after a slump in 2020. As a result, off-trade volumes slowed down somewhat in 2021, although this channel held its ground with volume sales continuing to rise above pre-pandemic levels.

The Alcoholic Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in Serbia
Executive Summary
Alcoholic Drinks in 2021: The Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
On-Trade vs Off-Trade Split
What Next for Alcoholic Drinks?
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Key New Product Launches
Outlook
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
Table 10 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Disclaimer
Sources
Summary 2 Research Sources
Beer in Serbia
Key Data Findings
2021 Developments
Craft Beers Driving Force in Beer Category
Apatinska Pivara Continues Heavy Emphasis on Csr Initiatives
Carlsberg Heavily Promotes Lav Premium
Prospects and Opportunities
Premium Lager to Witness Fastest Growth as More Consumers Trade Up
Retail Distribution Swings in Favour of Modern Channels
Craft Beer's Popularity Will Continue to Surge
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2021
Category Data
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
Table 22 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
Table 23 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 25 Gbo Company Shares of Beer: % Total Volume 2017-2021
Table 26 Nbo Company Shares of Beer: % Total Volume 2017-2021
Table 27 Lbn Brand Shares of Beer: % Total Volume 2018-2021
Table 28 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Wine in Serbia
Key Data Findings
2021 Developments
Recovery in On-Trade Volume Sales Usurps Demand in Off-Trade
Rising Health Awareness Entices Consumers Towards Organic and Non-Grape Wine
Limited Product Development in 2021
Prospects and Opportunities
Wine Consumption Set to Rise from Low Base
Private Label Expanding Ranges
Non-Grape Wine Will See Highest Volume Growth
Category Data
Table 32 Sales of Wine by Category: Total Volume 2016-2021
Table 33 Sales of Wine by Category: Total Value 2016-2021
Table 34 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 35 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 36 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
Table 37 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
Table 38 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 39 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 40 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 41 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
Spirits in Serbia
Key Data Findings
2021 Developments
Spirits Boosted by Rebound in On-Trade
New Product Development Remains Stagnant
Change to Excise Duty Will Impact Average Unit Prices
Prospects and Opportunities
On-Trade Volume Sales of Spirits to Bounce Back as Off-Trade Slows Down
Tequila (And Mezcal) and Bourbon/Other US Whiskey to See Most Dynamic Growth
Private Label Ranges Being Eroded
Category Data
Table 44 Sales of Spirits by Category: Total Volume 2016-2021
Table 45 Sales of Spirits by Category: Total Value 2016-2021
Table 46 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 47 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 48 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
Table 49 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
Table 50 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 51 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 52 Gbo Company Shares of Spirits: % Total Volume 2017-2021
Table 53 Nbo Company Shares of Spirits: % Total Volume 2017-2021
Table 54 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
Table 55 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 56 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Cider/Perry in Serbia
Key Data Findings
2021 Developments
Cider/Perry Smallest Category in Alcoholic Drinks
New Products Find IT Hard to Compete Against Dominant Somersby Brand
Carlsberg Drives Consumer Interest with Promotional Campaigns
Prospects and Opportunities
Strong Volume Growth Prospects May Encourage Retailers to Enter the Category
Carlsberg's Marketing Investment Critical to Category Growth
Cider/Perry to Remain a Female Product
Category Data
Table 59 Sales of Cider/Perry: Total Volume 2016-2021
Table 60 Sales of Cider/Perry: Total Value 2016-2021
Table 61 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 62 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 63 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
Table 64 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
Table 65 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 66 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 67 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 68 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 69 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 70 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 71 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
Rtds in Serbia
Key Data Findings
2021 Developments
On-Trade Rtd Sales Bounce Back from Pandemic Constraints
Hard Seltzers Make Their Entrance in Rtds
Wine-based Rtds Dominate due to Preference for Sangria
Prospects and Opportunities
Coca-Cola Likely to Enter Hard Seltzer Category
Private Label Not Present in Rtds
Lack of Product Development as Producers Focus on Main Alcoholic Drinks Categories
Category Data
Table 74 Sales of Rtds by Category: Total Volume 2016-2021
Table 75 Sales of Rtds by Category: Total Value 2016-2021
Table 76 Sales of Rtds by Category: % Total Volume Growth 2016-2021
Table 77 Sales of Rtds by Category: % Total Value Growth 2016-2021
Table 78 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
Table 79 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
Table 80 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 81 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 82 Gbo Company Shares of Rtds: % Total Volume 2017-2021
Table 83 Nbo Company Shares of Rtds: % Total Volume 2017-2021
Table 84 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
Table 85 Forecast Sales of Rtds by Category: Total Volume 2021-2026
Table 86 Forecast Sales of Rtds by Category: Total Value 2021-2026
Table 87 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
Table 88 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026