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Alcoholic Drinks in Serbia

  • ID: 836944
  • Report
  • Region: Serbia
  • 43 pages
  • Euromonitor International
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Alcoholic drinks recorded a better performance in total volume terms in 2018 than in 2017, but also compared to the CAGR in the review period as a whole. This was primarily due to stronger growth rates within beer, as beer makes up most of Serbian alcoholic drinks in total volume terms.

The author's Alcoholic Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Alcoholic Drinks in Serbia

List of Contents and Tables
Executive Summary
Growth Continues at A Faster Pace in 2018
Illicit Trade in Spirits and Strong On-trade Performance the Major Trends in 2018
Market Remains Highly Concentrated, With Beer Producers Dominating
Strong Growth for Discounters, But Lead Still Held by Independent Small Grocers
Stronger Growth Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation Levies on Alcoholic Drinks 2018 (RSD)
Summary 2 Duty Levies on Alcoholic Drinks 2018 (RSD)
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
Lager Continues Dominating Serbian Beer
Non-alcoholic Beer Records Strong Performance
Discounters Seeing Strong Growth
Competitive Landscape
Reopened Niška Pivara Records the Highest Total Volume Sales Increase
Just One Notable New Launch
Private Label Lines Remain Fairly Insignificant
Category Background
Summary 4 Lager by Price Band 2018
Table 17 Number of Breweries 2013-2018
Category Data
Headlines
Prospects
On-trade Availability Keeps Improving
Consumer Base Still Dominated by Female Buyers
Distribution Modernises
Competitive Landscape
Carling and Strongbow Brands About To Disappear
One New Launch Recorded in 2018
No Announcements That Cider/perry Private Label Lines Will Appear
Category Data
Table 18 Sales of Cider/Perry: Total Volume 2013-2018
Table 19 Sales of Cider/Perry: Total Value 2013-2018
Table 20 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 21 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 22 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 27 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 29 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 30 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 31 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023
Headlines
Prospects
Spirit-based Rtds Records Higher Total Volume Growth Than Wine-based Rtds
Female Consumers Still the Primary Target Group for Rtds
Availability of Rtds Improves
Competitive Landscape
Vinoprodukt-coka Doo Continues To Dominate
No Private Label Lines Detected
Rubin Ad Launches A New Brand
Category Data
Table 33 Sales of RTDS by Category: Total Volume 2013-2018
Table 34 Sales of RTDS by Category: Total Value 2013-2018
Table 35 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 36 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 37 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 41 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 42 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 43 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 44 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 45 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 46 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 47 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Dark Rum Sees the Best Performance, While Saturated Brandy Keeps Declining
Rachiu/rakija Sees Growth, But Illegal Trade Seriously Limits Legal Sales
Distribution Leans Towards Modern Grocery Retailers
Competitive Landscape
Rubin Ad Modernises Its Brandy Portfolio
Private Label Lines Become Even Less Significant
Prokupac Beograd Ad Sees the Fastest Growth Among Top 10 Producers
Category Data
Table 48 Sales of Spirits by Category: Total Volume 2013-2018
Table 49 Sales of Spirits by Category: Total Value 2013-2018
Table 50 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 51 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 56 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 57 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 58 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 59 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 60 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 61 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 62 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Low Base and Improving Distribution Benefit Non-grape Wine
Average Unit Price Increases Visibly
Still Red Wine Loses Share
Competitive Landscape
Several New Products Launched by Domestic Player Rubin Ad
Products Imported From Macedonia Continue To Dominate Wine
No Visible Investments in Private Label Wine Lines
Category Data
Table 63 Sales of Wine by Category: Total Volume 2013-2018
Table 64 Sales of Wine by Category: Total Value 2013-2018
Table 65 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 66 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 68 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 71 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 72 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Note: Product cover images may vary from those shown
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