Alcoholic Drinks in Serbia

  • ID: 836944
  • Report
  • Region: Serbia
  • 51 pages
  • Euromonitor International
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Alcoholic drinks stabilised to record slight total volume sales growth in 2016 and 2017. Cider/perry, non alcoholic beer and non-grape wine posted fast growth in 2017, albeit from low a sales base, which limited their effect on the industry performance. However, the healthy growth of still white wine, still red wine and imported premium lager notably influenced the sales development of alcoholic drinks in Serbia.

The publisher's Alcoholic Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ALCOHOLIC DRINKS IN SERBIA

Executive Summary
Alcoholic Drinks Sees Higher, But Modest Total Volume Growth in 2017
Craft Beer Picks Up the Pace
Beer Producers Remain the Leading Players
Small Grocery Retailers Heads Alcoholic Drinks
Healthy Total Volume Growth Ahead
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 2 Taxation on Alcoholic Drinks 2017
Table 3 Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2017
Market Indicators
Table 4 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data
Table 5 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 13 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 14 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 15 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Craft Beer Gains Popularity
On-trade Volume Sales Grow Faster Than Off-trade Volume Sales
Non Alcoholic Beer and Weissbier/weizen/wheat Beer Perform Well
Competitive Landscape
the Competitive Landscape Remains Highly Concentrated in 2017
Limited Number of New Product Launches
Private Label Is A Marginal Presence in Beer
Category Background
Summary 3 Lager by Price Band 2017
Table 20 Number of Breweries 2012-2017

Category Data
Table 21 Sales of Beer by Category: Total Volume 2012-2017
Table 22 Sales of Beer by Category: Total Value 2012-2017
Table 23 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 24 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 28 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 29 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 31 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 32 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 33 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 35 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Women Fuel Strong Growth
Off-trade Volume Sales Remain Higher, But On-trade Volume Sales Grow Faster
Independent Small Grocers Leads Distribution
Competitive Landscape
Carlsberg Srbija Dominates Cider/perry
No Private Label Lines Observed in Cider/perry in 2017
Calm Year in Terms of New Product Development

Category Data
Table 36 Sales of Cider/Perry: Total Volume 2012-2017
Table 37 Sales of Cider/Perry: Total Value 2012-2017
Table 38 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 39 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 43 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 44 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 46 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 47 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 48 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 50 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022
Headlines
Prospects
On-trade Channel Sees the Fastest Volume Growth in 2017
Wine-based Rtds Loses Volume Share, But Remains the Leader
Premiumisation Leads To Notable Unit Price Increases
Competitive Landscape
Diageo Makes Gains
Absence of Private Label and New Product Launches in 2017
Rubin Uses Packaging To Popularise Špricer

Category Data
Table 51 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 56 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 57 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 58 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 59 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 60 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 61 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 63 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 64 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 65 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022
Headlines
Prospects
"other" Spirits Leads in Serbia
Cocktails Favour Certain Spirits
Illicit Trade Limits Legal Sales of Rachiu/rakija
Competitive Landscape
Prokupac Beograd Posts the Fastest Total Volume Sales Growth
Gorki List and Vinjak Remain the Key Brands
Weak Private Label Presence in Spirits

Category Data
Table 66 Sales of Spirits by Category: Total Volume 2012-2017
Table 67 Sales of Spirits by Category: Total Value 2012-2017
Table 68 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 69 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 74 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 75 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 76 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 77 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 78 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Improved Economic Conditions and A Wider Offer Lead To Unit Price Growth
Non-grape Wine Posts Strong Total Volume Growth in 2017
Still Red Wine and Still White Wine Remain the Most Popular Choices
Competitive Landscape
Wine Sees Very Few New Product Launches in 2017
Private Label Remains Negligible
Macedonian Wines Lure Serbian Consumers

Category Data
Table 81 Sales of Wine by Category: Total Volume 2012-2017
Table 82 Sales of Wine by Category: Total Value 2012-2017
Table 83 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 84 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 87 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 88 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 89 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 90 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 91 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 92 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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