Voice Control Technologies have Rapidly Moved from Corporate Call Centers to the Households of U.S. Consumers
Voice technology is an emerging trend in the consumer entertainment world, with voice control increasingly becoming embedded in devices such as smart speakers, TV remotes, and smart TVs.
This report presents an overview of the voice technology landscape for consumer entertainment services, with a focus on crossovers, enabling technologies, and new opportunities.
It also includes five-year forecasts for smart speakers, voice-controlled smart TVs, and voice-controlled TV remotes in the U.S. market.
Table of Contents
Executive Summary
1.0 Report Summary
1.1 Purpose of Report
Voice control technologies have rapidly moved from corporate call centers to the households of U.S. consumers. Growing consumer demand for voice controlled connected entertainment devices has attracted a litany of companies ranging from leading manufacturers of smart TVs and streaming media players to major telecommunications and cable TV providers.
In The Impact of Voice Technologies on Consumer Entertainment, the publisher presents an overview of the voice technology landscape for consumer entertainment services, with a focus on crossovers, enabling technologies, and new opportunities. It also includes five-year unit sales forecasts for smart speakers, voice-controlled smart TVs, and voice-controlled TV remotes in the U.S. market.
1.2 Key Questions Addressed by this Research
- How do new voice control technologies impact the consumer entertainment market?
- What technologies enable these changes?
- What demands to these changes place on market participants?
- How are companies across the entertainment value chain – including pay-TV providers, smart
- TV manufacturers and streaming media player venders– responding?
- What new business models stem from these changes?
- How fast is voice control growing in the consumer electronics categories that most impact entertainment?
1.3 Research Approach/Sources
- Information for The Impact of Voice Technologies on Consumer Entertainment is drawn from multiple sources:
- Company interviews with set top box, smart TV, smart speaker, streaming media player and TV
- remote manufacturers and pay-TV providers.
- Publicly available information, including SEC filings, earnings transcripts, and press releases.
- Parks Associates consumer surveys and forecasts.
- Parks Associates industry reports and whitepapers, including but not limited to the following:
- 360 Deep Dive - Voice-enabled Use Cases (Q2/2018)
- Smart TVs vs Streaming Media Players - Winning Over Consumers (Q2/2018)
- Evolution of Smart Home Products and Service (4Q/2017)
Companies Mentioned
- Accedo
- Acxiom
- Alliant
- Amazon
- Apple
- ARRIS
- AT&T
- Baidu
- Bang & Olufsen
- Bed Bath and Beyond
- Best Buy
- Braven
- BrightLine
- Comcast
- DISH Network
- Frontier
- Harman Kardon
- Hisense
- IBM
- JBL
- Kantar
- Lenovo
- LG Electronics
- Microsoft
- Netflix
- Nielsen
- Nuance
- NVIDIA
- Orange
- Roku
- Samsung
- Sensory
- Sharp
- Sony
- TiVo
- Toshiba
- Universal Electronis Inc.
- Verizon
- Vizio
