The global market for Mobile Value Added Services (MVAS) was estimated at US$927.5 Billion in 2024 and is projected to reach US$2.0 Trillion by 2030, growing at a CAGR of 13.2% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Mobile Value Added Services (MVAS) market.
The landscape of MVAS is rapidly evolving, driven by the widespread adoption of smartphones and high-speed mobile internet. This technological advancement has transformed mobile phones from basic communication tools to sophisticated, interactive platforms capable of delivering a rich array of value-added services. The proliferation of 4G LTE networks and the impending global rollout of 5G are significantly enhancing mobile broadband speeds and reliability, thereby enabling the delivery of high-quality, data-intensive services such as live streaming, augmented reality (AR), and virtual reality (VR). These capabilities are making mobile devices central to the digital lifestyle of consumers, who increasingly rely on their smartphones for daily activities including shopping, banking, health monitoring, and social connectivity. Moreover, businesses and content providers are capitalizing on these developments to offer more comprehensive and immersive user experiences, driving further consumption of MVAS.
The growth in the Mobile Value Added Services market is driven by several factors, including the increasing penetration of smartphones, enhanced network capacities, innovative business models, and evolving consumer behaviors. The transition to digital and mobile-first lifestyles among consumers worldwide fuels the demand for new and innovative services that can be accessed on the go. Telecom operators are continuously exploring new partnerships with content creators, financial institutions, and tech startups to enrich their MVAS portfolios and create new revenue streams. Additionally, the growing consumer appetite for on-demand content and personalized experiences encourages the development of more sophisticated services that cater to individual preferences and needs. Technological advancements such as AI, machine learning, and big data analytics play a crucial role in this context, enabling service providers to analyze consumer data and deliver personalized content and recommendations, thus enhancing user engagement and satisfaction.
Global Mobile Value Added Services (MVAS) Market - Key Trends and Drivers Summarized
Mobile Value Added Services (MVAS) encompass a wide range of non-core services offered by mobile telecom operators to enhance consumer experience and diversify revenue streams beyond voice and basic data. These services include various forms of content and services such as text or SMS, multimedia messaging (MMS), gaming, content streaming, mobile advertising, mobile money, location-based services, and telecommunication applications that assist users in areas like education, healthcare, and entertainment. MVAS not only enhances user engagement by offering tailored content and functionality that leverage the mobile platform's ubiquity and personalization capabilities, but also plays a critical role in driving telecom operators` revenue and differentiating their offerings in a competitive market.The landscape of MVAS is rapidly evolving, driven by the widespread adoption of smartphones and high-speed mobile internet. This technological advancement has transformed mobile phones from basic communication tools to sophisticated, interactive platforms capable of delivering a rich array of value-added services. The proliferation of 4G LTE networks and the impending global rollout of 5G are significantly enhancing mobile broadband speeds and reliability, thereby enabling the delivery of high-quality, data-intensive services such as live streaming, augmented reality (AR), and virtual reality (VR). These capabilities are making mobile devices central to the digital lifestyle of consumers, who increasingly rely on their smartphones for daily activities including shopping, banking, health monitoring, and social connectivity. Moreover, businesses and content providers are capitalizing on these developments to offer more comprehensive and immersive user experiences, driving further consumption of MVAS.
The growth in the Mobile Value Added Services market is driven by several factors, including the increasing penetration of smartphones, enhanced network capacities, innovative business models, and evolving consumer behaviors. The transition to digital and mobile-first lifestyles among consumers worldwide fuels the demand for new and innovative services that can be accessed on the go. Telecom operators are continuously exploring new partnerships with content creators, financial institutions, and tech startups to enrich their MVAS portfolios and create new revenue streams. Additionally, the growing consumer appetite for on-demand content and personalized experiences encourages the development of more sophisticated services that cater to individual preferences and needs. Technological advancements such as AI, machine learning, and big data analytics play a crucial role in this context, enabling service providers to analyze consumer data and deliver personalized content and recommendations, thus enhancing user engagement and satisfaction.
Scope of Study:
The report analyzes the Mobile Value Added Services (MVAS) market in terms of units by the following Segments, and Geographic Regions/Countries:- Segments: Platform (Wireless Application Protocol, Short Messaging Services, Interactive Voice & Video Response, Unstructured Supplementary Service Data, Other Platforms); Application (Mobile Browsing, Mobile Texting, Entertainment Services, Location-based Services, Other Applications); End-Use (Consumer, Enterprise, Network Provider)
- Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Wireless Application Protocol segment, which is expected to reach US$719.8 Billion by 2030 with a CAGR of a 15.0%. The Short Messaging Services segment is also set to grow at 11.9% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $182.0 Billion in 2024, and China, forecasted to grow at an impressive 16.8% CAGR to reach $694.5 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Mobile Value Added Services (MVAS) Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Mobile Value Added Services (MVAS) Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Mobile Value Added Services (MVAS) Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as AT&T, Inc., 3 Hong Kong, Batelco, Bay Talkitec, Altruist Technologies Pvt., Ltd. and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 163 companies featured in this Mobile Value Added Services (MVAS) market report include:
- AT&T, Inc.
- 3 Hong Kong
- Batelco
- Bay Talkitec
- Altruist Technologies Pvt., Ltd.
- Apacheta Corporation
- Apalya Technologies Pvt., Ltd.
- BCE, Inc.
- Amaze
- ARPUPLUS
- 160 world
- 3SI Security Systems
- Alchemy Networks Limited
- Astute Systems
- 4Com GmbH & Co. KG
This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:
- Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
- Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
- Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
- Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
- Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
- Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
- Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AT&T, Inc.
- 3 Hong Kong
- Batelco
- Bay Talkitec
- Altruist Technologies Pvt., Ltd.
- Apacheta Corporation
- Apalya Technologies Pvt., Ltd.
- BCE, Inc.
- Amaze
- ARPUPLUS
- 160 world
- 3SI Security Systems
- Alchemy Networks Limited
- Astute Systems
- 4Com GmbH & Co. KG
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 750 |
| Published | June 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 927.5 Billion |
| Forecasted Market Value ( USD | $ 2000 Billion |
| Compound Annual Growth Rate | 13.2% |
| Regions Covered | Global |
