Sports & Energy Drinks Market: By Product Type; By Distribution Channel - Forecast 2015-2020

Sports and energy drinks includes beverages, vitamin waters or highly caffeinated drinks with additives claiming to increase energy and boost nutrition. In order to stay hydrated athletic consumers prefer sports and energy drinks. These sports and energy drinks or products are available in the form of powder, liquid and tablet. Tablet and powered form products are consumed by mixing it with water. Energy shot is an emerging category in energy drink segment. These sports and energy drinks include alcoholic and non-alcoholic drinks which are facing stringent regulations in few regions. Apart from pricing, manufacturers try to differentiate their products based on packaging and ingredients.

The current sports and energy drinks market is estimated to be around $XX billion, and is estimated to grow up to $XX billion by 2020. The market for sports and energy drinks is estimated to witness considerable growth due to the growing preference of consumption in the youth and growing disposable income in the emerging countries. Innovation in packaging is a key distinctive factor to gain consumer attention. Presence of huge number of brands in few regions whereas the dominance of the few at developed regions such as by PepsiCo Inc, Coca-Cola Company, and Red Bull GmbH is observed globally.

Sports and Energy drinks are sold through various retail formats such as department stores, supermarkets/hypermarkets, vending machines, mass merchandisers and drug stores. Vending machines are gaining popularity with major share in the global sports and energy drinks distribution channel. High caffeine content of many energy drinks are poised to be replaced with herbal formulations in coming future. Companies are targeting elder population as well as female consumers due to huge growth potential globally.

North American sports and energy drink market is driven by demand from the young adults and athletes. With the growing obesity and diabetic concern, consumers in this region have been giving importance to nutritional value and taste profile. Asia Pacific sports and energy drink market is driven by first time consumers and regular visitors to sports clubs and gyms. With the growing awareness and disposable income consumers are opting for sports and energy drinks at work, pleasure and play time. Health consciousness among consumers has made them join fitness centers and gyms who offer and recommend sports and energy drinks. Asian workforce is opting for sports and energy drinks in order to keep them active and stress free.

South American sports and energy drink market is driven by busy lifestyle of people demanding sources of energy to perform well along with sports loving consumers and athletes. Market is adversely affected by seasonal factors. Thus Innovation and diversification are driving the development in sports and energy drinks in South America. European sports and energy drink market is driven by appealing positioning done by the companies in Europe. These drinks are made for overworked people, teenagers, athletes and college students. Athletes are the major consumers of sports and energy drinks in Europe. Companies are targeting specific consumer needs such as boosting energy and staying hydrated and hence marketing their products to enhance the market share. Re-positioning the brand with less calorie ingredients has boosted the market growth.

Sample companies profiled in this report are:
PepsiCo Inc,
Coca-Cola Co,
Red Bull,
Monster Beverage Corp,
Rockstar
10+

Others key suppliers include companies such as:
Suntory Holdings,
Goldwin Healthcare Pvt Ltd(Cloud 9),
Asahi Soft Drinks Co Ltd.,
F & N foods Pte Ltd.,
Osotspa Co.,
D'Angelo,
Cervejaria Petrópolis,
Cia Brasileira de Bebidas
Quala SA.