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Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023

  • ID: 4404580
  • Report
  • Region: Global
  • 143 Pages
  • Markets and Markets
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The Mobile Engagement Market is Expected to Be Valued at USD 4.44 Billion in 2017 And is Expected to Reach USD 38.70 Billion By 2023, at a CAGR of 43.46% Between 2017 And 2023.

FEATURED COMPANIES

  • Accengage
  • Appboy
  • IBM
  • Localytics
  • Oracle
  • Selligent
  • MORE

The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023

The mobile engagement market is expected to be valued at USD 4.44 billion in 2017 and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023. Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy. However, High initial investment to set up mobile engagement campaigns and difficulty in monetizing mobile apps are the major restraining factors for this market.

The market for SMEs is expected to hold the larger share during the forecast period

The market for SMEs is expected to hold the larger share during the forecast period as a large number of vendors are likely to come up with solutions specifically to cater to the demands of SMEs. This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.

Financial services vertical in the mobile engagement market is expected to grow at the highest rate during the forecast period

The market for the financial services vertical is expected to grow at the highest rate during the forecast period. The key reason contributing to this growth is the proliferation of mobile devices, which has enabled businesses with real-time marketing elements for various financial services, such as insurance and banking.

Mobile engagement market in APAC is expected to grow at the highest rate during the forecast

The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period owing to the rapid deployment of mobile telecommunication infrastructure and the increasing usage of smartphones. The market for mobile engagement is expected to hold the largest share in the North America because of the increased the adoption of mobile wallets as they are in-built apps in iOS (Apple Wallet) and Android (Android Pay) phones.

Given below is the breakdown of primary participants’ profiles on the basis of different parameters:

  • By Company Type: Tier 1 – 45%, Tier 2 – 32%, and Tier 3 – 23%
  • By Designation: C-Level – 30%, Directors – 45%, and Others –25%
  • By Region: North America – 26%, Europe – 40%, APAC – 22%, and RoW – 12%

The key players operating in the market include IBM (US), Salesforce (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent (Belgium), Urban Airship (US), Appboy (US), Localytics (US), Swrve (US), Tapjoy (US), and Marketo (US).

Research Coverage:
In this report, the market has been segmented on the basis of user type, solution, vertical, and geography. The report offers a detailed view of the market across four main regions—North America, Europe, APAC, and RoW (comprising the Middle East and Africa, and South America). The strategic benchmarking has also been included in the report.

Reasons to Buy the Report:

  • This report includes statistics pertaining to the mobile engagement market by user type, solution, vertical, and geography.
  • The strategic benchmarking adopted by market players have been provided for the mobile engagement market.
  • The major drivers, restraints, challenges, and opportunities for the mobile engagement market have been described in detail in this report.
  • The report includes the illustrative segmentation, analysis, and market size forecast for the mobile engagement market based on its segments and subsegments.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Accengage
  • Appboy
  • IBM
  • Localytics
  • Oracle
  • Selligent
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Score
1.3.3 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insight
4.1 Increasing Demand for Mobile Engagement Solutions in Retail and Financial Services Verticals to Drive Market Growth
4.2 Mobile Engagement Market, By Vertical
4.3 Mobile Engagement Market, 2017
4.4 Mobile Engagement Market, By Region & By Solution
4.5 Mobile Engagement Automation Market: Industry Adoption Analysis

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 High Penetration of Mobile Phones
5.2.1.2 Increasing Use of Mobile Device Applications
5.2.1.3 Growing Focus Toward Mobile First Strategy
5.2.2 Restraints
5.2.2.1 High Initial Investment to Set Up Mobile Engagement Campaigns
5.2.2.2 Difficulty in Monetizing Mobile Apps
5.2.3 Opportunities
5.2.3.1 Development of Mobile Engagement Applications for Healthcare Vertical
5.2.3.2 Increased Use of Social Media Platforms Enhancing Mobile Engagement
5.2.3.3 Rapid Development of Information Technology and Digital Services Increasing Connectivity With Consumers in Travel and Hospitality Vertical
5.2.4 Challenges
5.2.4.1 Increasing Concerns Related to Data Privacy

6 Mobile Engagement Market, By Vertical
6.1 Introduction
6.2 Financial Services
6.3 Media and Entertainment
6.4 Retail
6.5 Travel and Hospitality
6.6 Telecom and IT
6.7 Others

7 Mobile Engagement Market, By User Type
7.1 Introduction
7.2 Small and Medium-Sized Enterprises
7.3 Large-Scale Enterprises

8 Mobile Engagement Market, By Solution
8.1 Introduction
8.2 SMS and MMS
8.3 Push Notifications
8.4 In-App Messaging
8.5 E-Mails
8.6 App /Web Content
8.7 Other Solutions

9 Geographic Analysis
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Rest of Europe
9.4 APAC
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 Rest of APAC
9.5 RoW
9.5.1 Middle East & Africa
9.5.2 South America

10 Competitive Landscape
10.1 Introduction
10.2 Market Ranking Analysis: Mobile Engagement Market
10.3 Competitive Scenario
10.4 Recent Developments
10.4.1 Product Launches
10.4.2 Partnerships/Agreements
10.4.3 Acquisitions

11 Company Profiles
11.1 IBM
11.2 Salesforce
11.3 Oracle
11.4 Adobe
11.5 Vibes
11.6 Selligent
11.7 Urban Airship
11.8 Appboy
11.9 Localytics
11.10 Swrve
11.11 Tapjoy
11.12 Marketo
11.13 Key Innovators
11.13.1 Accengage
11.13.2 Followanalytics
11.13.3 Leanplum
11.13.4 Smartfocus
11.13.5 Webtrekk

12 Appendix
12.1 Insights of Industry Experts
12.2 Discussion Guide
12.3 Knowledge Store: Subscription Portal
12.4 Introducing RT: Real-Time Market Intelligence
12.5 Available Customizations
12.6 Related Reports
12.7 Author Details

List of Tables
Table 1 Mobile Engagement Market, By Vertical, 2015–2023 (USD Million)
Table 2 Mobile Engagement Market for Financial Services, By User Type, 2015–2023 (USD Million)
Table 3 Market for Financial Services, By Region, 2015–2023 (USD Million)
Table 4 Market for Financial Services, By Solution, 2015–2023 (USD Million)
Table 5 Market for Media and Entertainment, By User Type, 2015–2023 (USD Million)
Table 6 Market for Media and Entertainment, By Region, 2015–2023 (USD Million)
Table 7 Market for Media and Entertainment, By Solution, 2015–2023 (USD Million)
Table 8 Mobile Engagement Market for Retail, By User Type, 2015–2023 (USD Million)
Table 9 Market for Retail, By Region, 2015–2023 (USD Million)
Table 10 Mobile Engagement Market for Retail, By Solution, 2015–2023 (USD Million)
Table 11 Market for Travel and Hospitality, By User Type, 2015–2023 (USD Million)
Table 12 Market for Travel and Hospitality, By Region, 2015–2023 (USD Million)
Table 13 Market for Travel and Hospitality, By Solution, 2015–2023 (USD Million)
Table 14 Market for Telecom and IT, By User Type, 2015–2023 (USD Million)
Table 15 Market for Telecom and IT, By Region, 2015–2023 (USD Million)
Table 16 Market for Telecom and IT, By Solution, 2015–2023 (USD Million)
Table 17 Market for Others, By User Type, 2015–2023 (USD Million)
Table 18 Market for Others, By Region, 2015–2023 (USD Million)
Table 19 Market for Others, By Solution, 2015–2023 (USD Million)
Table 20 Mobile Engagement Market, By User Type, 2015–2023 (USD Million)
Table 21 Market for SMES, By Geography, 2015–2023 (USD Million)
Table 22 Market for SMES, By Solution, 2015–2023 (USD Million)
Table 23 Market for SMES, By Vertical, 2015–2023 (USD Million)
Table 24 Market for LSES, By Geography, 2015–2023 (USD Million)
Table 25 Market for LSES, By Solution, 2015–2023 (USD Million)
Table 26 Market for LSES, By Vertical, 2015–2023 (USD Million)
Table 27 Mobile Engagement Market, By Solution, 2015–2023 (USD Million)
Table 28 Market for SMS/MMS, By Vertical, 2015–2023 (USD Million)
Table 29 Market for SMS/MMS, By User Type, 2015–2023 (USD Million)
Table 30 Market for SMS/MMS, By Geography, 2015–2023 (USD Million)
Table 31 Market for Push Notifications, By Vertical, 2015–2023 (USD Million)
Table 32 Market for Push Notifications, By User Type, 2015–2023 (USD Million)
Table 33 Market for Push Notifications, By Geography, 2015–2023 (USD Million)
Table 34 Mobile Engagement Market for In-App Messaging, By Vertical, 2015–2023 (USD Million)
Table 35 Market for In-App Messaging, By User Type, 2015–2023 (USD Million)
Table 36 Market for In-App Messaging, By Geography, 2015–2023 (USD Million)
Table 37 Market for E-Mails, By Vertical, 2015–2023 (USD Million)
Table 38 Market for E-Mails, By User Type, 2015–2023 (USD Million)
Table 39 Market for E-Mails, By Geography, 2015–2023 (USD Million)
Table 40 Mobile Engagement Market for App/ Web Content, By Vertical, 2015–2023 (USD Million)
Table 41 Market for App/Web Content, By User Type, 2015–2023 (USD Million)
Table 42 Market for App/Web Content, By Geography, 2015–2023 (USD Million)
Table 43 Market for Other Solutions, By Vertical, 2015–2023 (USD Million)
Table 44 Market for Other Solutions, By User Type, 2015–2023 (USD Million)
Table 45 Market for Other Solutions, By Geography, 2015–2023 (USD Million)
Table 46 Mobile Engagement Market, By Region, 2015–2023 (USD Million)
Table 47 Market in North America, By Country, 2015–2023 (USD Million)
Table 48 Market in North America, By Vertical, 2015–2023 (USD Million)
Table 49 Market in North America, By Solution, 2015–2023 (USD Million)
Table 50 Market in North America, By User Type, 2015–2023 (USD Million)
Table 51 Mobile Engagement Market in Europe, By Country/Region, 2015–2023 (USD Million)
Table 52 Market in Europe, By Vertical, 2015–2023 (USD Million)
Table 53 Market in Europe, By Solution, 2015–2023 (USD Million)
Table 54 Market in Europe, By User Type, 2015–2023 (USD Million)
Table 55 Market in APAC, By Country/Region, 2015–2023 (USD Million)
Table 56 Market in APAC, By Vertical, 2015–2023 (USD Million)
Table 57 Market in APAC, By Solution, 2015–2023 (USD Million)
Table 58 Market in APAC, By User Type, 2015–2023 (USD Million)
Table 59 Market in RoW, By Region, 2015–2023 (USD Million)
Table 60 Market in RoW, By Vertical, 2015–2023 (USD Million)
Table 61 Market in RoW, By Vertical, 2015–2023 (USD Million)
Table 62 Market in RoW, By User Type, 2015–2023 (USD Million)
Table 63 Ranking of Top 5 Players in Mobile Engagement Market (2016)
Table 64 Product Launches, 2015–July 2017
Table 65 Partnerships/Agreements, 2015–July 2017
Table 66 Acquisitions, 2015–July 2017

List of Figures
Figure 1 Segmentation of the Mobile Engagement Market
Figure 2 Research Design
Figure 3 Process Flow of Market Size Estimation
Figure 4 Data Triangulation
Figure 5 Retail Vertical to Hold the Largest Size of the Market in 2017
Figure 6 Market for SMES to Grow at A Higher Rate Between 2017 and 2023
Figure 7 Push Notifications to Lead the Mobile Engagement Market Between 2017 and 2023
Figure 8 Market for Push Notifications for Financial Services Vertical to Grow at the Highest Rate During the Forecast Period
Figure 9 Market in APAC to Grow at the Highest Rate Between 2017 and 2023
Figure 10 Attractive Growth Opportunities for the Market
Figure 11 Retail Vertical to Hold the Largest Size of the Market By 2023
Figure 12 Market in India to Grow at the Highest CAGR During the Forecast Period
Figure 13 Push Notifications to Hold the Largest Share of the Market in 2017
Figure 14 Market for Financial Services Vertical is at ITs Growth Stage
Figure 15 Market Dynamics: Mobile Engagement Market
Figure 16 Penetration of Sim Cards in Different Regions Between 2015 and 2020
Figure 17 Global Average Time Spent in Hours/Day on In-App Messaging Between 2016 and 2017
Figure 18 Mobile Engagement Market, By Vertical
Figure 19 SMES Expected to Lead Mobile Engagement Market for Media and Entertainment During Forecast Period
Figure 20 SMES Expected to Lead Mobile Engagement Market for Retail During Forecast Period
Figure 21 Market for Push Notification Expected to Grow at Highest CAGR During Forecast Period
Figure 22 Market for SMES Expected to Grow at Higher CAGR During Forecast Period
Figure 23 Market for Others in APAC Expected to Grow at Highest CAGR During Forecast Period
Figure 24 Mobile Engagement Market, By User Type
Figure 25 Market for LSES in RoW to Grow at the Highest CAGR During the Forecast Period
Figure 26 Mobile Engagement Market, By Solution
Figure 27 Market for In-App Messaging for Retail Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 28 Market for E-Mails for SMES to Grow at A Higher CAGR During the Forecast Period
Figure 29 Market for App/Web Content for SMES to Grow at A Higher CAGR During the Forecast Period
Figure 30 Market for Other Solutions in APAC to Grow at the Highest CAGR During the Forecast Period
Figure 31 Mobile Engagement Market, By Geography
Figure 32 Geographic Snapshot: Mobile Engagement Market in APAC to Grow at the Highest Rate During the Forecast Period
Figure 33 Market in India to Grow at the Highest CAGR Between 2017 and 2023
Figure 34 Segmentation of the Mobile Engagement Market in North America
Figure 35 North America: Market Snapshot
Figure 36 Segmentation of the Market in Europe
Figure 37 Europe: Mobile Engagement Market Snapshot
Figure 38 Segmentation of the Market in APAC
Figure 39 APAC: Market Snapshot
Figure 40 Segmentation of the Market in RoW
Figure 41 Key Growth Strategies Adopted By Top Companies, 2015–July 2017
Figure 42 Market Evaluation Framework: Product Launches Fueled Growth and Innovation Between 2015 and July 2017
Figure 43 Battle for Market Share: Product Launches Was Considered Key Strategy Between 2015 and July 2017
Figure 44 IBM: Company Snapshot
Figure 45 Salesforce: Company Snapshot
Figure 46 Oracle: Company Snapshot
Figure 47 Adobe: Company Snapshot

Note: Product cover images may vary from those shown
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  • Accengage
  • Adobe
  • Appboy
  • Followanalytics
  • IBM
  • Leanplum
  • Localytics
  • Marketo
  • Oracle
  • Salesforce
  • Selligent
  • Smartfocus
  • Swrve
  • Tapjoy
  • Urban Airship
  • Vibes
  • Webtrekk
Note: Product cover images may vary from those shown
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