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Mobile Value Added Services (MVAS) - Global Strategic Business Report

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    Report

  • 750 Pages
  • April 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 2692228

Global Mobile Value Added Services (MVAS) Market to Reach $2 Trillion by 2030

The global market for Mobile Value Added Services (MVAS) estimated at US$821 Billion in the year 2023, is projected to reach a revised size of US$2 Trillion by 2030, growing at a CAGR of 11.4% over the analysis period 2023-2030.

Wireless Application Protocol Platform, one of the segments analyzed in the report, is projected to record 13% CAGR and reach US$719.8 Billion by the end of the analysis period. Growth in the Short Messaging Services segment is estimated at 10.3% CAGR for the next 8-year period.

The U.S. Market is Estimated at $164.7 Billion, While China is Forecast to Grow at 14.6% CAGR

The Mobile Value Added Services (MVAS) market in the U.S. is estimated at US$164.7 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$694.5 Billion by the year 2030 trailing a CAGR of 14.6% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.2% and 9% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 9.1% CAGR.

Exciting New Report Features

  • Full access to influencer engagement stats
  • Free access to digital archives & research platform. The proprietary platform is fully enabled to unlock creativity and market knowledge of domain experts worldwide in a cohesive and collaborative manner. The state-of-art tools bring world class market perspectives while protecting participants` privacy and identity. Numbers, statistics and market narrative in the report are based on fully curated insights shared by domain experts and influencers in this space.
  • Opportunity to engage with interactive questionnaires that come with real-time data simulator tools & bespoke report generation capabilities
  • Full client access to peer collaborative and interactive platform for cross-enterprise smart exchange of ideas
  • Complimentary report updates for one year
  • Competitor coverage with global market shares of major players
  • Player market presence analysis (Strong/Active/Niche/Trivial) across multiple geographies
  • Access to curated YouTube video transcripts of domain experts/influencer interviews, podcasts, press statements and event keynotes

What to Expect from the Global Economy in 2024

Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

Select Competitors (Total 163 Featured)

  • AT&T, Inc.
  • 3 Hong Kong
  • Batelco
  • Bay Talkitec
  • Altruist Technologies Pvt., Ltd.
  • Apacheta Corporation
  • Apalya Technologies Pvt., Ltd.
  • BCE, Inc.
  • Amaze
  • ARPUPLUS
  • 160 world
  • 3SI Security Systems
  • Alchemy Networks Limited
  • Astute Systems
  • 4Com GmbH & Co. KG

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Mobile Value Added Services (MVAS) - Global Key Competitors Percentage Market Share in 2023 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
  • Falling Voice & Messaging Revenues Provides the Platform for the Growth of MVAS
  • Decline in Operator Billed Voice & Data Revenues Provides the Foundation for the Growth of MVAS as an Alternate Revenue Stream for Telecos: Global Operator-Billed Revenues From Voice & Data Services (In US$ Billion) for Years 2019, 2022, and 2024
  • MVAS: An Important Telecom Strategy. Here’s Why
  • The Current State of “Internet”, the Starting Point for the Evolution of MVAS
  • Global Economic Outlook
  • Mobile Value Added Services (MVAS): Definition, Scope & Importance
  • Recent Market Activity
  • World Brands
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Expanding Smartphone User Base: The Cornerstone for Growth in the MVAS Market
  • Global Smartphone Subscription Breakdown by Technology: 2019 and 2025
  • Pandemic Induced Increased Smartphone Activity & Internet Dependence Boosts Growth of MVAS
  • Smartphone Usage Spirals Amid the Pandemic
  • Growing Smartphones Addiction Implies Telecos Can Lose No Time in Developing a Strong MVAS Strategy: Time Spent on Non Voice Activities on Smartphones by Users in the United States for Years 2019 through 2024
  • Here’s How the Pandemic Has Digitalized Lifestyles, Spelling New Opportunities for MVAS
  • Spectacular Rise in eCommerce and mCommerce Strengthens the Business Case for Mobile Money as an Attractive Opportunity for MVAS
  • Booming Mobile Wallet Market Explains Why Telcos Are interested in Providing Mobile/Digital Wallet as a Value Added Service: Global Mobile Wallet Market (In US$ Trillion) for Years 2020, 2022, 2024 and 2026
  • Robust Outlook for Location-Based Advertising Spurs Demand for Location-based MVAS
  • Telco’s Own Treasure Box Lie in Location Based Advertising: Global Market for Location Based Advertising (In US$ Million) for Years 2020, 2022, and 2024
  • Music & Games to Drive Growth in the Entertainment MVAS Segment
  • Music Streaming Goes Mainstream. It’s Time for Telecos to Jump On
  • Smelling the Big Bucks in Mobile Music, Telecos Step Up Investments in Music MVAS Platforms for Increased Mobile Engagement & Creation of New Revenue Streams: Global Market for Music Streaming (In US$ Billion) for Years 2020, 2022, 2024 and 2026
  • Pandemic Turns Mobile Games as Into a Lucrative Mobile Value Added Service for Telecos
  • A US$139 Billion Projected Opportunity Cannot Be Overlooked by Telecos: Global Opportunity for Mobile Games (In US$ Billion) for Years 2020, 2022, 2024 and 2026
  • Here’s How Telecos are Benefiting From Providing Gaming MVAS
  • 'Videoization' of MVAS Gains Momentum
  • Mobile TV: Another Lucrative MVAS Strategy
  • COVID-19 Pandemic Gives M-Learning VAS a Shot in the Arm
  • Global MLearning Opportunity (In US$ Billion) for Years 2020, 2022, 2024 and 2026
  • Mobile Value-added Services (MVAS) in the Cloud Gains Momentum
  • Telecos Eye Smart Home as a Service. The Time is Ripe, Here’s Why
  • MVAS Emerges As An Opportunity to Further the M4D Goals
  • Telecom Operators Focus On Boosting Profitability by Capitalizing on the Opportunities Created by 5G
  • 5G Unleashes Lucrative MVAS Monetization Opportunities: Global 5G Subscriptions (In Million) for Years 2020, 2022, 2024 and 2026
  • AI to Revolutionize MVAS
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Wireless Application Protocol by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 2: World Historic Review for Wireless Application Protocol by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 3: World 16-Year Perspective for Wireless Application Protocol by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Short Messaging Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 5: World Historic Review for Short Messaging Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 6: World 16-Year Perspective for Short Messaging Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Interactive Voice & Video Response by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 8: World Historic Review for Interactive Voice & Video Response by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 9: World 16-Year Perspective for Interactive Voice & Video Response by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for Unstructured Supplementary Service Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 11: World Historic Review for Unstructured Supplementary Service Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 12: World 16-Year Perspective for Unstructured Supplementary Service Data by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 14: World Historic Review for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 15: World 16-Year Perspective for Other Platforms by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Mobile Browsing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 17: World Historic Review for Mobile Browsing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 18: World 16-Year Perspective for Mobile Browsing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Mobile Texting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 20: World Historic Review for Mobile Texting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 21: World 16-Year Perspective for Mobile Texting by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Entertainment Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 23: World Historic Review for Entertainment Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 24: World 16-Year Perspective for Entertainment Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 25: World Recent Past, Current & Future Analysis for Location-based Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 26: World Historic Review for Location-based Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 27: World 16-Year Perspective for Location-based Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 28: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 29: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 30: World 16-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 31: World Recent Past, Current & Future Analysis for Consumer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 32: World Historic Review for Consumer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 33: World 16-Year Perspective for Consumer by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 34: World Recent Past, Current & Future Analysis for Enterprise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 35: World Historic Review for Enterprise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 36: World 16-Year Perspective for Enterprise by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 37: World Recent Past, Current & Future Analysis for Network Provider by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 38: World Historic Review for Network Provider by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 39: World 16-Year Perspective for Network Provider by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 40: World Mobile Value Added Services (MVAS) Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • Table 41: World Recent Past, Current & Future Analysis for Mobile Value Added Services (MVAS) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 42: World Historic Review for Mobile Value Added Services (MVAS) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 43: World 16-Year Perspective for Mobile Value Added Services (MVAS) by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
CANADA
JAPAN
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
CHINA
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
EUROPE
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
FRANCE
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
GERMANY
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
ITALY
UNITED KINGDOM
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
AUSTRALIA
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
INDIA
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AT&T, Inc.
  • 3 Hong Kong
  • Batelco
  • Bay Talkitec
  • Altruist Technologies Pvt., Ltd.
  • Apacheta Corporation
  • Apalya Technologies Pvt., Ltd.
  • BCE, Inc.
  • Amaze
  • ARPUPLUS
  • 160 world
  • 3SI Security Systems
  • Alchemy Networks Limited
  • Astute Systems
  • 4Com GmbH & Co. KG