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Global Digital OOH Market 2024-2028

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    Report

  • 189 Pages
  • February 2024
  • Region: Global
  • TechNavio
  • ID: 5459497
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The digital OOH market is forecasted to grow by USD 16.92 bn during 2023-2028, accelerating at a CAGR of 10.51% during the forecast period. The report on the digital OOH market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decreasing adoption of print advertising, benefits of OOH advertisements over traditional advertisements, and increasing adoption of interactive OOH advertising.

The digital OOH market is segmented as below:

By Type

  • In-store advertising
  • Outdoor advertising

By Product

  • Billboards
  • Shelter
  • Transit
  • Street furniture

By Application

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Others

By Geographical Landscape

  • APAC
  • North America
  • Europe
  • Middle East and Africa
  • South America
This study identifies the use of AI in OOH advertising as one of the prime reasons driving the digital OOH market growth during the next few years. Also, growing consolidation in global digital OOH market and integration of technologies in digital signage will lead to sizable demand in the market.

The report on the digital OOH market covers the following areas:

  • Digital OOH market sizing
  • Digital OOH market forecast
  • Digital OOH market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital OOH market vendors that include 360Hoardings, ADmyBRAND Inc., Adonmo Pvt. Ltd., AllOver Media LLC, Blue Outdoor, Broadsign, Capitol Outdoor LLC, Captivate LLC, Clear Channel Outdoor Holdings Inc., Euro Media Group, Excellent Global Endeavors LLP, Focus Media, JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Perion Network Ltd., Primedia Pty Ltd., Stroer SE and Co. KGaA, Times Innovative Media Ltd., and Vistar Media. Also, the digital ooh market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
Exhibit 06: Executive Summary - Chart on Market Segmentation by Product
Exhibit 07: Executive Summary - Chart on Market Segmentation by Application
Exhibit 08: Executive Summary - Chart on Incremental Growth
Exhibit 09: Executive Summary - Data Table on Incremental Growth
Exhibit 10: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 11: Parent market
Exhibit 12: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 13: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 14: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global digital OOH market 2018 - 2022
Exhibit 19: Historic Market Size - Data Table on global digital ooh market 2018 - 2022 ($ billion)
4.2 Type Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
4.3 Product Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
4.4 Application Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
4.5 Geography Segment Analysis 2018 - 2022
Exhibit 23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.6 Country Segment Analysis 2018 - 2022
Exhibit 24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 25: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 28: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 29: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 30: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 31: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
6.1 Market segments
Exhibit 32: Chart on Type - Market share 2023-2028 (%)
Exhibit 33: Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
Exhibit 34: Chart on Comparison by Type
Exhibit 35: Data Table on Comparison by Type
6.3 In-store advertising - Market size and forecast 2023-2028
Exhibit 36: Chart on In-store advertising - Market size and forecast 2023-2028 ($ billion)
Exhibit 37: Data Table on In-store advertising - Market size and forecast 2023-2028 ($ billion)
Exhibit 38: Chart on In-store advertising - Year-over-year growth 2023-2028 (%)
Exhibit 39: Data Table on In-store advertising - Year-over-year growth 2023-2028 (%)
6.4 Outdoor advertising - Market size and forecast 2023-2028
Exhibit 40: Chart on Outdoor advertising - Market size and forecast 2023-2028 ($ billion)
Exhibit 41: Data Table on Outdoor advertising - Market size and forecast 2023-2028 ($ billion)
Exhibit 42: Chart on Outdoor advertising - Year-over-year growth 2023-2028 (%)
Exhibit 43: Data Table on Outdoor advertising - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Type
Exhibit 44: Market opportunity by Type ($ billion)
Exhibit 45: Data Table on Market opportunity by Type ($ billion)
7 Market Segmentation by Product
7.1 Market segments
Exhibit 46: Chart on Product - Market share 2023-2028 (%)
Exhibit 47: Data Table on Product - Market share 2023-2028 (%)
7.2 Comparison by Product
Exhibit 48: Chart on Comparison by Product
Exhibit 49: Data Table on Comparison by Product
7.3 Billboards - Market size and forecast 2023-2028
Exhibit 50: Chart on Billboards - Market size and forecast 2023-2028 ($ billion)
Exhibit 51: Data Table on Billboards - Market size and forecast 2023-2028 ($ billion)
Exhibit 52: Chart on Billboards - Year-over-year growth 2023-2028 (%)
Exhibit 53: Data Table on Billboards - Year-over-year growth 2023-2028 (%)
7.4 Shelter - Market size and forecast 2023-2028
Exhibit 54: Chart on Shelter - Market size and forecast 2023-2028 ($ billion)
Exhibit 55: Data Table on Shelter - Market size and forecast 2023-2028 ($ billion)
Exhibit 56: Chart on Shelter - Year-over-year growth 2023-2028 (%)
Exhibit 57: Data Table on Shelter - Year-over-year growth 2023-2028 (%)
7.5 Transit - Market size and forecast 2023-2028
Exhibit 58: Chart on Transit - Market size and forecast 2023-2028 ($ billion)
Exhibit 59: Data Table on Transit - Market size and forecast 2023-2028 ($ billion)
Exhibit 60: Chart on Transit - Year-over-year growth 2023-2028 (%)
Exhibit 61: Data Table on Transit - Year-over-year growth 2023-2028 (%)
7.6 Street furniture - Market size and forecast 2023-2028
Exhibit 62: Chart on Street furniture - Market size and forecast 2023-2028 ($ billion)
Exhibit 63: Data Table on Street furniture - Market size and forecast 2023-2028 ($ billion)
Exhibit 64: Chart on Street furniture - Year-over-year growth 2023-2028 (%)
Exhibit 65: Data Table on Street furniture - Year-over-year growth 2023-2028 (%)
7.7 Market opportunity by Product
Exhibit 66: Market opportunity by Product ($ billion)
Exhibit 67: Data Table on Market opportunity by Product ($ billion)
8 Market Segmentation by Application
8.1 Market segments
Exhibit 68: Chart on Application - Market share 2023-2028 (%)
Exhibit 69: Data Table on Application - Market share 2023-2028 (%)
8.2 Comparison by Application
Exhibit 70: Chart on Comparison by Application
Exhibit 71: Data Table on Comparison by Application
8.3 Retail - Market size and forecast 2023-2028
Exhibit 72: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
Exhibit 74: Chart on Retail - Year-over-year growth 2023-2028 (%)
Exhibit 75: Data Table on Retail - Year-over-year growth 2023-2028 (%)
8.4 Recreation - Market size and forecast 2023-2028
Exhibit 76: Chart on Recreation - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Data Table on Recreation - Market size and forecast 2023-2028 ($ billion)
Exhibit 78: Chart on Recreation - Year-over-year growth 2023-2028 (%)
Exhibit 79: Data Table on Recreation - Year-over-year growth 2023-2028 (%)
8.5 Banking - Market size and forecast 2023-2028
Exhibit 80: Chart on Banking - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Data Table on Banking - Market size and forecast 2023-2028 ($ billion)
Exhibit 82: Chart on Banking - Year-over-year growth 2023-2028 (%)
Exhibit 83: Data Table on Banking - Year-over-year growth 2023-2028 (%)
8.6 Transportation - Market size and forecast 2023-2028
Exhibit 84: Chart on Transportation - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Data Table on Transportation - Market size and forecast 2023-2028 ($ billion)
Exhibit 86: Chart on Transportation - Year-over-year growth 2023-2028 (%)
Exhibit 87: Data Table on Transportation - Year-over-year growth 2023-2028 (%)
8.7 Others - Market size and forecast 2023-2028
Exhibit 88: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 90: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 91: Data Table on Others - Year-over-year growth 2023-2028 (%)
8.8 Market opportunity by Application
Exhibit 92: Market opportunity by Application ($ billion)
Exhibit 93: Data Table on Market opportunity by Application ($ billion)
9 Customer Landscape
9.1 Customer landscape overview
Exhibit 94: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
10.1 Geographic segmentation
Exhibit 95: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 96: Data Table on Market share By Geographical Landscape 2023-2028 (%)
10.2 Geographic comparison
Exhibit 97: Chart on Geographic comparison
Exhibit 98: Data Table on Geographic comparison
10.3 APAC - Market size and forecast 2023-2028
Exhibit 99: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on APAC - Year-over-year growth 2023-2028 (%)
10.4 North America - Market size and forecast 2023-2028
Exhibit 103: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on North America - Year-over-year growth 2023-2028 (%)
10.5 Europe - Market size and forecast 2023-2028
Exhibit 107: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 108: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 109: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 110: Data Table on Europe - Year-over-year growth 2023-2028 (%)
10.6 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 111: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 112: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 113: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 114: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
10.7 South America - Market size and forecast 2023-2028
Exhibit 115: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 116: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 117: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 118: Data Table on South America - Year-over-year growth 2023-2028 (%)
10.8 US - Market size and forecast 2023-2028
Exhibit 119: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 120: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 121: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 122: Data Table on US - Year-over-year growth 2023-2028 (%)
10.9 China - Market size and forecast 2023-2028
Exhibit 123: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 124: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 125: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 126: Data Table on China - Year-over-year growth 2023-2028 (%)
10.10 Germany - Market size and forecast 2023-2028
Exhibit 127: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 128: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 129: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 130: Data Table on Germany - Year-over-year growth 2023-2028 (%)
10.11 Japan - Market size and forecast 2023-2028
Exhibit 131: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 132: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 133: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 134: Data Table on Japan - Year-over-year growth 2023-2028 (%)
10.12 Canada - Market size and forecast 2023-2028
Exhibit 135: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibit 136: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibit 137: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibit 138: Data Table on Canada - Year-over-year growth 2023-2028 (%)
10.13 Market opportunity By Geographical Landscape
Exhibit 139: Market opportunity By Geographical Landscape ($ billion)
Exhibit 140: Data Tables on Market opportunity By Geographical Landscape ($ billion)
11 Drivers, Challenges, and Trends
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Exhibit 141: Impact of drivers and challenges in 2023 and 2028
11.4 Market trends
12 Vendor Landscape
12.1 Overview
12.2 Vendor landscape
Exhibit 142: Overview on Criticality of inputs and Factors of differentiation
12.3 Landscape disruption
Exhibit 143: Overview on factors of disruption
12.4 Industry risks
Exhibit 144: Impact of key risks on business
13 Vendor Analysis
13.1 Vendors covered
Exhibit 145: Vendors covered
13.2 Market positioning of vendors
Exhibit 146: Matrix on vendor position and classification
13.3 AllOver Media LLC
Exhibit 147: AllOver Media LLC - Overview
Exhibit 148: AllOver Media LLC - Product / Service
Exhibit 149: AllOver Media LLC - Key offerings
13.4 Blue Outdoor
Exhibit 150: Blue Outdoor - Overview
Exhibit 151: Blue Outdoor - Product / Service
Exhibit 152: Blue Outdoor - Key offerings
13.5 Capitol Outdoor LLC
Exhibit 153: Capitol Outdoor LLC - Overview
Exhibit 154: Capitol Outdoor LLC - Product / Service
Exhibit 155: Capitol Outdoor LLC - Key offerings
13.6 Captivate LLC
Exhibit 156: Captivate LLC - Overview
Exhibit 157: Captivate LLC - Product / Service
Exhibit 158: Captivate LLC - Key offerings
13.7 Clear Channel Outdoor Holdings Inc.
Exhibit 159: Clear Channel Outdoor Holdings Inc. - Overview
Exhibit 160: Clear Channel Outdoor Holdings Inc. - Business segments
Exhibit 161: Clear Channel Outdoor Holdings Inc. - Key offerings
Exhibit 162: Clear Channel Outdoor Holdings Inc. - Segment focus
13.8 Euro Media Group
Exhibit 163: Euro Media Group - Overview
Exhibit 164: Euro Media Group - Product / Service
Exhibit 165: Euro Media Group - Key offerings
13.9 Focus Media
Exhibit 166: Focus Media - Overview
Exhibit 167: Focus Media - Product / Service
Exhibit 168: Focus Media - Key offerings
13.10 JCDecaux SE
Exhibit 169: JCDecaux SE - Overview
Exhibit 170: JCDecaux SE - Business segments
Exhibit 171: JCDecaux SE - Key news
Exhibit 172: JCDecaux SE - Key offerings
Exhibit 173: JCDecaux SE - Segment focus
13.11 Lamar Advertising Co.
Exhibit 174: Lamar Advertising Co. - Overview
Exhibit 175: Lamar Advertising Co. - Product / Service
Exhibit 176: Lamar Advertising Co. - Key offerings
13.12 Lightbox OOH Video Network
Exhibit 177: Lightbox OOH Video Network - Overview
Exhibit 178: Lightbox OOH Video Network - Product / Service
Exhibit 179: Lightbox OOH Video Network - Key news
Exhibit 180: Lightbox OOH Video Network - Key offerings
13.13 OUTFRONT Media Inc.
Exhibit 181: OUTFRONT Media Inc. - Overview
Exhibit 182: OUTFRONT Media Inc. - Business segments
Exhibit 183: OUTFRONT Media Inc. - Key offerings
Exhibit 184: OUTFRONT Media Inc. - Segment focus
13.14 Primedia Pty Ltd.
Exhibit 185: Primedia Pty Ltd. - Overview
Exhibit 186: Primedia Pty Ltd. - Product / Service
Exhibit 187: Primedia Pty Ltd. - Key offerings
13.15 Stroer SE and Co. KGaA
Exhibit 188: Stroer SE and Co. KGaA - Overview
Exhibit 189: Stroer SE and Co. KGaA - Business segments
Exhibit 190: Stroer SE and Co. KGaA - Key offerings
Exhibit 191: Stroer SE and Co. KGaA - Segment focus
13.16 Times Innovative Media Ltd.
Exhibit 192: Times Innovative Media Ltd. - Overview
Exhibit 193: Times Innovative Media Ltd. - Product / Service
Exhibit 194: Times Innovative Media Ltd. - Key offerings
13.17 Vistar Media
Exhibit 195: Vistar Media - Overview
Exhibit 196: Vistar Media - Product / Service
Exhibit 197: Vistar Media - Key news
Exhibit 198: Vistar Media - Key offerings
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
14.3 Currency conversion rates for US$
14.4 Research methodology
14.5 List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Type
Exhibits 6: Executive Summary - Chart on Market Segmentation by Product
Exhibits 7: Executive Summary - Chart on Market Segmentation by Application
Exhibits 8: Executive Summary - Chart on Incremental Growth
Exhibits 9: Executive Summary - Data Table on Incremental Growth
Exhibits 10: Executive Summary - Chart on Vendor Market Positioning
Exhibits 11: Parent market
Exhibits 12: Market Characteristics
Exhibits 13: Offerings of vendors included in the market definition
Exhibits 14: Market segments
Exhibits 15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 19: Historic Market Size - Data Table on global digital ooh market 2018 - 2022 ($ billion)
Exhibits 20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
Exhibits 21: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
Exhibits 22: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
Exhibits 23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits 24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits 25: Five forces analysis - Comparison between 2023 and 2028
Exhibits 26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 31: Chart on Market condition - Five forces 2023 and 2028
Exhibits 32: Chart on Type - Market share 2023-2028 (%)
Exhibits 33: Data Table on Type - Market share 2023-2028 (%)
Exhibits 34: Chart on Comparison by Type
Exhibits 35: Data Table on Comparison by Type
Exhibits 36: Chart on In-store advertising - Market size and forecast 2023-2028 ($ billion)
Exhibits 37: Data Table on In-store advertising - Market size and forecast 2023-2028 ($ billion)
Exhibits 38: Chart on In-store advertising - Year-over-year growth 2023-2028 (%)
Exhibits 39: Data Table on In-store advertising - Year-over-year growth 2023-2028 (%)
Exhibits 40: Chart on Outdoor advertising - Market size and forecast 2023-2028 ($ billion)
Exhibits 41: Data Table on Outdoor advertising - Market size and forecast 2023-2028 ($ billion)
Exhibits 42: Chart on Outdoor advertising - Year-over-year growth 2023-2028 (%)
Exhibits 43: Data Table on Outdoor advertising - Year-over-year growth 2023-2028 (%)
Exhibits 44: Market opportunity by Type ($ billion)
Exhibits 45: Data Table on Market opportunity by Type ($ billion)
Exhibits 46: Chart on Product - Market share 2023-2028 (%)
Exhibits 47: Data Table on Product - Market share 2023-2028 (%)
Exhibits 48: Chart on Comparison by Product
Exhibits 49: Data Table on Comparison by Product
Exhibits 50: Chart on Billboards - Market size and forecast 2023-2028 ($ billion)
Exhibits 51: Data Table on Billboards - Market size and forecast 2023-2028 ($ billion)
Exhibits 52: Chart on Billboards - Year-over-year growth 2023-2028 (%)
Exhibits 53: Data Table on Billboards - Year-over-year growth 2023-2028 (%)
Exhibits 54: Chart on Shelter - Market size and forecast 2023-2028 ($ billion)
Exhibits 55: Data Table on Shelter - Market size and forecast 2023-2028 ($ billion)
Exhibits 56: Chart on Shelter - Year-over-year growth 2023-2028 (%)
Exhibits 57: Data Table on Shelter - Year-over-year growth 2023-2028 (%)
Exhibits 58: Chart on Transit - Market size and forecast 2023-2028 ($ billion)
Exhibits 59: Data Table on Transit - Market size and forecast 2023-2028 ($ billion)
Exhibits 60: Chart on Transit - Year-over-year growth 2023-2028 (%)
Exhibits 61: Data Table on Transit - Year-over-year growth 2023-2028 (%)
Exhibits 62: Chart on Street furniture - Market size and forecast 2023-2028 ($ billion)
Exhibits 63: Data Table on Street furniture - Market size and forecast 2023-2028 ($ billion)
Exhibits 64: Chart on Street furniture - Year-over-year growth 2023-2028 (%)
Exhibits 65: Data Table on Street furniture - Year-over-year growth 2023-2028 (%)
Exhibits 66: Market opportunity by Product ($ billion)
Exhibits 67: Data Table on Market opportunity by Product ($ billion)
Exhibits 68: Chart on Application - Market share 2023-2028 (%)
Exhibits 69: Data Table on Application - Market share 2023-2028 (%)
Exhibits 70: Chart on Comparison by Application
Exhibits 71: Data Table on Comparison by Application
Exhibits 72: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
Exhibits 73: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
Exhibits 74: Chart on Retail - Year-over-year growth 2023-2028 (%)
Exhibits 75: Data Table on Retail - Year-over-year growth 2023-2028 (%)
Exhibits 76: Chart on Recreation - Market size and forecast 2023-2028 ($ billion)
Exhibits 77: Data Table on Recreation - Market size and forecast 2023-2028 ($ billion)
Exhibits 78: Chart on Recreation - Year-over-year growth 2023-2028 (%)
Exhibits 79: Data Table on Recreation - Year-over-year growth 2023-2028 (%)
Exhibits 80: Chart on Banking - Market size and forecast 2023-2028 ($ billion)
Exhibits 81: Data Table on Banking - Market size and forecast 2023-2028 ($ billion)
Exhibits 82: Chart on Banking - Year-over-year growth 2023-2028 (%)
Exhibits 83: Data Table on Banking - Year-over-year growth 2023-2028 (%)
Exhibits 84: Chart on Transportation - Market size and forecast 2023-2028 ($ billion)
Exhibits 85: Data Table on Transportation - Market size and forecast 2023-2028 ($ billion)
Exhibits 86: Chart on Transportation - Year-over-year growth 2023-2028 (%)
Exhibits 87: Data Table on Transportation - Year-over-year growth 2023-2028 (%)
Exhibits 88: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits 89: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits 90: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits 91: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits 92: Market opportunity by Application ($ billion)
Exhibits 93: Data Table on Market opportunity by Application ($ billion)
Exhibits 94: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 95: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 96: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 97: Chart on Geographic comparison
Exhibits 98: Data Table on Geographic comparison
Exhibits 99: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 100: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 101: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 102: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 103: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 104: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 105: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 106: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 107: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 108: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 109: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 110: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 111: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 112: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 113: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 114: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 115: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 116: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 117: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 118: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 119: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 120: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 121: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 122: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 123: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits 124: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits 125: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits 126: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits 127: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 128: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 129: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 130: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 131: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits 132: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits 133: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 134: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 135: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibits 136: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibits 137: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 138: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 139: Market opportunity By Geographical Landscape ($ billion)
Exhibits 140: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits 141: Impact of drivers and challenges in 2023 and 2028
Exhibits 142: Overview on Criticality of inputs and Factors of differentiation
Exhibits 143: Overview on factors of disruption
Exhibits 144: Impact of key risks on business
Exhibits 145: Vendors covered
Exhibits 146: Matrix on vendor position and classification
Exhibits 147: AllOver Media LLC - Overview
Exhibits 148: AllOver Media LLC - Product / Service
Exhibits 149: AllOver Media LLC - Key offerings
Exhibits 150: Blue Outdoor - Overview
Exhibits 151: Blue Outdoor - Product / Service
Exhibits 152: Blue Outdoor - Key offerings
Exhibits 153: Capitol Outdoor LLC - Overview
Exhibits 154: Capitol Outdoor LLC - Product / Service
Exhibits 155: Capitol Outdoor LLC - Key offerings
Exhibits 156: Captivate LLC - Overview
Exhibits 157: Captivate LLC - Product / Service
Exhibits 158: Captivate LLC - Key offerings
Exhibits 159: Clear Channel Outdoor Holdings Inc. - Overview
Exhibits 160: Clear Channel Outdoor Holdings Inc. - Business segments
Exhibits 161: Clear Channel Outdoor Holdings Inc. - Key offerings
Exhibits 162: Clear Channel Outdoor Holdings Inc. - Segment focus
Exhibits 163: Euro Media Group - Overview
Exhibits 164: Euro Media Group - Product / Service
Exhibits 165: Euro Media Group - Key offerings
Exhibits 166: Focus Media - Overview
Exhibits 167: Focus Media - Product / Service
Exhibits 168: Focus Media - Key offerings
Exhibits 169: JCDecaux SE - Overview
Exhibits 170: JCDecaux SE - Business segments
Exhibits 171: JCDecaux SE - Key news
Exhibits 172: JCDecaux SE - Key offerings
Exhibits 173: JCDecaux SE - Segment focus
Exhibits 174: Lamar Advertising Co. - Overview
Exhibits 175: Lamar Advertising Co. - Product / Service
Exhibits 176: Lamar Advertising Co. - Key offerings
Exhibits 177: Lightbox OOH Video Network - Overview
Exhibits 178: Lightbox OOH Video Network - Product / Service
Exhibits 179: Lightbox OOH Video Network - Key news
Exhibits 180: Lightbox OOH Video Network - Key offerings
Exhibits 181: OUTFRONT Media Inc. - Overview
Exhibits 182: OUTFRONT Media Inc. - Business segments
Exhibits 183: OUTFRONT Media Inc. - Key offerings
Exhibits 184: OUTFRONT Media Inc. - Segment focus
Exhibits 185: Primedia Pty Ltd. - Overview
Exhibits 186: Primedia Pty Ltd. - Product / Service
Exhibits 187: Primedia Pty Ltd. - Key offerings
Exhibits 188: Stroer SE and Co. KGaA - Overview
Exhibits 189: Stroer SE and Co. KGaA - Business segments
Exhibits 190: Stroer SE and Co. KGaA - Key offerings
Exhibits 191: Stroer SE and Co. KGaA - Segment focus
Exhibits 192: Times Innovative Media Ltd. - Overview
Exhibits 193: Times Innovative Media Ltd. - Product / Service
Exhibits 194: Times Innovative Media Ltd. - Key offerings
Exhibits 195: Vistar Media - Overview
Exhibits 196: Vistar Media - Product / Service
Exhibits 197: Vistar Media - Key news
Exhibits 198: Vistar Media - Key offerings
Exhibits 199: Inclusions checklist
Exhibits 200: Exclusions checklist
Ehibits201: Currency conversion rates for US$
Exhibits 202: Research methodology
Exhibits 203: Validation techniques employed for market sizing
Exhibits 204: Information sources
Exhibits 205: List of abbreviations"

Executive Summary

The publisher recognizes the following companies as the key players in the global digital OOH market: 360Hoardings, ADmyBRAND Inc., Adonmo Pvt. Ltd., AllOver Media LLC, Blue Outdoor, Broadsign, Capitol Outdoor LLC, Captivate LLC, Clear Channel Outdoor Holdings Inc., Euro Media Group, Excellent Global Endeavors LLP, Focus Media, JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Perion Network Ltd., Primedia Pty Ltd., Stroer SE and Co. KGaA, Times Innovative Media Ltd., and Vistar Media.

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is use of AI in OOH advertising.'

According to the report, one of the major drivers for this market is the decreasing adoption of print advertising.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • 360Hoardings
  • ADmyBRAND Inc.
  • Adonmo Pvt. Ltd.
  • AllOver Media LLC
  • Blue Outdoor
  • Broadsign
  • Capitol Outdoor LLC
  • Captivate LLC
  • Clear Channel Outdoor Holdings Inc.
  • Euro Media Group
  • Excellent Global Endeavors LLP
  • Focus Media
  • JCDecaux SE
  • Lamar Advertising Co.
  • Lightbox OOH Video Network
  • OUTFRONT Media Inc.
  • Perion Network Ltd.
  • Primedia Pty Ltd.
  • Stroer SE and Co. KGaA
  • Times Innovative Media Ltd.
  • Vistar Media

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