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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

Powering the Point-of-Sale: How Hardware and Software Trends Impact the Payments Ecosystem in the U.S. - Product Thumbnail Image

Powering the Point-of-Sale: How Hardware and Software Trends Impact the Payments Ecosystem in the U.S.

  • Report
  • March 2024
  • United States
Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share - Product Thumbnail Image

Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share

  • Report
  • March 2024
  • Global
Spring Fest ATX 2024: AI Takes Center Stage as Creators, Gen Alpha, and XR Share Some of the Spotlight - Product Thumbnail Image

Spring Fest ATX 2024: AI Takes Center Stage as Creators, Gen Alpha, and XR Share Some of the Spotlight

  • Report
  • March 2024
  • Global
The State of Payment Methods 2024: Post-Pandemic Trends Are Becoming Clear - Product Thumbnail Image

The State of Payment Methods 2024: Post-Pandemic Trends Are Becoming Clear

  • Report
  • March 2024
  • Global
Big Tech Antitrust - Product Thumbnail Image

Big Tech Antitrust

  • Report
  • March 2024
  • 10 Pages
  • Global
What U.S. Banks Need to Know About Gen Alpha: How Banks Can Lay Foundations Today to Capture Tomorrow's Consumers - Product Thumbnail Image

What U.S. Banks Need to Know About Gen Alpha: How Banks Can Lay Foundations Today to Capture Tomorrow's Consumers

  • Report
  • April 2024
  • United States
Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital Boost, but It Still Trails Other Media - Product Thumbnail Image

Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital Boost, but It Still Trails Other Media

  • Report
  • April 2024
  • United States
GenAI and the Consumer Purchase Journey - Product Thumbnail Image

GenAI and the Consumer Purchase Journey

  • Report
  • March 2024
  • Global
US Holiday 2023 Recap and 2024 Preview: Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales - Product Thumbnail Image

US Holiday 2023 Recap and 2024 Preview: Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales

  • Report
  • March 2024
  • United States
US Time Spent With Media Forecast 2024: A Leap for OTT Streaming, Even as TV Shows Surprising Endurance - Product Thumbnail Image

US Time Spent With Media Forecast 2024: A Leap for OTT Streaming, Even as TV Shows Surprising Endurance

  • Report
  • March 2024
  • United States
US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape - Product Thumbnail Image

US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape

  • Report
  • March 2024
  • United States
US P&C Insurance Trends to Watch in 2024: To Regain Profitability, Insurers Go Beyond Digitization to Explore Innovative Tech - Product Thumbnail Image

US P&C Insurance Trends to Watch in 2024: To Regain Profitability, Insurers Go Beyond Digitization to Explore Innovative Tech

  • Report
  • April 2024
  • United States
U.S. Bank Brand Safety on Social Media: Unpacking the Biggest Risks in 2024 and How Banks Can Address Them - Product Thumbnail Image

U.S. Bank Brand Safety on Social Media: Unpacking the Biggest Risks in 2024 and How Banks Can Address Them

  • Report
  • April 2024
  • United States
U.S. Shoppable Media Explainer 2024: Will the Success of Social Commerce Spread to Other Channels? - Product Thumbnail Image

U.S. Shoppable Media Explainer 2024: Will the Success of Social Commerce Spread to Other Channels?

  • Report
  • February 2024
  • United States
US Retail Ecommerce Returns 2024: How Retailers Can Deal With Rising Fraud and Gen Z Habits - Product Thumbnail Image

US Retail Ecommerce Returns 2024: How Retailers Can Deal With Rising Fraud and Gen Z Habits

  • Report
  • February 2024
  • United States
Worldwide Retail Media Ad Spending Forecast 2024 - Product Thumbnail Image

Worldwide Retail Media Ad Spending Forecast 2024

  • Report
  • February 2024
  • Global
Pix Explainer 2024: How Brazil’s Instant Payments System Is Revolutionizing Financial Services - Product Thumbnail Image

Pix Explainer 2024: How Brazil’s Instant Payments System Is Revolutionizing Financial Services

  • Report
  • February 2024
  • Global
Maximizing the Impact of B2B Event Marketing in the U.S.: Effective Strategies, Trends, and Tech - Product Thumbnail Image

Maximizing the Impact of B2B Event Marketing in the U.S.: Effective Strategies, Trends, and Tech

  • Report
  • April 2024
  • United States
What U.S. Advertisers Can Learn From Privacy Industry Events 2024: Conferences Focused on AI Governance, State Law Enforcement and Protecting Kids - Product Thumbnail Image

What U.S. Advertisers Can Learn From Privacy Industry Events 2024: Conferences Focused on AI Governance, State Law Enforcement and Protecting Kids

  • Report
  • April 2024
  • United States
U.S. Restaurant Digitization 2024: The Industry Looks to AI and Unified Commerce to Enhance the Customer Experience - Product Thumbnail Image

U.S. Restaurant Digitization 2024: The Industry Looks to AI and Unified Commerce to Enhance the Customer Experience

  • Report
  • April 2024
  • United States
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