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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

GenAI in Advertising: How GenAI Is Shaping Advertising - and Brands’ Approach to It - Product Thumbnail Image

GenAI in Advertising: How GenAI Is Shaping Advertising - and Brands’ Approach to It

  • Report
  • March 2024
  • Global
Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share - Product Thumbnail Image

Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share

  • Report
  • March 2024
  • Global
The State of Payment Methods 2024: Post-Pandemic Trends Are Becoming Clear - Product Thumbnail Image

The State of Payment Methods 2024: Post-Pandemic Trends Are Becoming Clear

  • Report
  • March 2024
  • Global
Big Tech Antitrust - Product Thumbnail Image

Big Tech Antitrust

  • Report
  • March 2024
  • 10 Pages
  • Global
US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape - Product Thumbnail Image

US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape

  • Report
  • March 2024
  • United States
Programmatic Ad Spending Forecast H1 2024: Cookie Deprecation Has Begun. Now What? - Product Thumbnail Image

Programmatic Ad Spending Forecast H1 2024: Cookie Deprecation Has Begun. Now What?

  • Report
  • January 2024
  • Global
CES 2024: AI, Sustainability, and Inclusivity Saturate the Tech Universe - Product Thumbnail Image

CES 2024: AI, Sustainability, and Inclusivity Saturate the Tech Universe

  • Report
  • January 2024
  • Global
What's the Skinny on vMVPDs?: How Digital Pay TV Will Disrupt Cord-Cutting - Product Thumbnail Image

What's the Skinny on vMVPDs?: How Digital Pay TV Will Disrupt Cord-Cutting

  • Report
  • January 2024
  • Global
Gen Z Social Search Habits: Redefining Search Across YouTube, TikTok and Instagram - Product Thumbnail Image

Gen Z Social Search Habits: Redefining Search Across YouTube, TikTok and Instagram

  • Report
  • February 2024
  • Global
US Political Ad Spending Forecast 2024 - Product Thumbnail Image

US Political Ad Spending Forecast 2024

  • Report
  • February 2024
  • United States
How Can B2B Marketers Take Advantage of AI in Email Marketing - Product Thumbnail Image

How Can B2B Marketers Take Advantage of AI in Email Marketing

  • Report
  • March 2024
  • Global
The End of Peak TV: What U.S. Content Production Slowdowns Mean for Marketers - Product Thumbnail Image

The End of Peak TV: What U.S. Content Production Slowdowns Mean for Marketers

  • Report
  • March 2024
  • United States
Powering the Point-of-Sale: How Hardware and Software Trends Impact the Payments Ecosystem in the U.S. - Product Thumbnail Image

Powering the Point-of-Sale: How Hardware and Software Trends Impact the Payments Ecosystem in the U.S.

  • Report
  • March 2024
  • United States
US Time Spent With Media Forecast 2024: A Leap for OTT Streaming, Even as TV Shows Surprising Endurance - Product Thumbnail Image

US Time Spent With Media Forecast 2024: A Leap for OTT Streaming, Even as TV Shows Surprising Endurance

  • Report
  • March 2024
  • United States
AI in Banking Chatbots 2024: What’s Driving and Delaying GenAI Integration - and Consumer Adoption - in Canada, the US and UK - Product Thumbnail Image

AI in Banking Chatbots 2024: What’s Driving and Delaying GenAI Integration - and Consumer Adoption - in Canada, the US and UK

  • Report
  • January 2024
  • Canada, United Kingdom, ... Canada, United Kingdom, United States
US Retail Ecommerce Returns 2024: How Retailers Can Deal With Rising Fraud and Gen Z Habits - Product Thumbnail Image

US Retail Ecommerce Returns 2024: How Retailers Can Deal With Rising Fraud and Gen Z Habits

  • Report
  • February 2024
  • United States
The State of Gen Z Financial Health: Gen Zers Are in Denial About Their Finances - But Banks Can Help - Product Thumbnail Image

The State of Gen Z Financial Health: Gen Zers Are in Denial About Their Finances - But Banks Can Help

  • Report
  • February 2024
  • Global
Key Participants in a Payment Transaction 2024: How Acquirers, Networks, and Issuers Are Impacting the Payments Ecosystem - Product Thumbnail Image

Key Participants in a Payment Transaction 2024: How Acquirers, Networks, and Issuers Are Impacting the Payments Ecosystem

  • Report
  • February 2024
  • Global
US B2B Payments Forecast 2024: How Providers Can Capture a $16 Trillion Small Business Opportunity - Product Thumbnail Image

US B2B Payments Forecast 2024: How Providers Can Capture a $16 Trillion Small Business Opportunity

  • Report
  • February 2024
  • United States
Worldwide Retail Ecommerce Forecast 2024: Steadiness and Stability Replaces High Highs and Low Lows - Product Thumbnail Image

Worldwide Retail Ecommerce Forecast 2024: Steadiness and Stability Replaces High Highs and Low Lows

  • Report
  • February 2024
  • Global
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