A2P (Application-to-Person) SMS is a type of SMS messaging used for business-to-consumer communication. It is used to send notifications, alerts, reminders, and promotional messages to customers. A2P SMS is different from P2P (Person-to-Person) SMS, which is used for communication between two individuals. A2P SMS is typically sent from a business to a large number of customers, and is often used for marketing campaigns. A2P SMS is often used in combination with MMS (Multimedia Messaging Service) to send multimedia content such as images, audio, and video. This allows businesses to create more engaging messages and increase customer engagement. Some companies in the A2P SMS market include Twilio, Infobip, Nexmo, MessageBird, and Clickatell. Show Less Read more
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