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The Acura brand is a luxury vehicle division of Japanese automaker Honda Motor Company. It was introduced to the North American market in 1986 to compete with other luxury brands such as BMW and Mercedes-Benz. Acura vehicles are known for their performance, luxury, and technology features. They are typically priced higher than Honda vehicles, but lower than other luxury brands. Acura offers a wide range of vehicles, from sedans and SUVs to sports cars and hybrids. The brand has a reputation for reliability and quality, and its vehicles are often seen as a good value for the money. Acura also offers a variety of features, such as advanced safety systems, infotainment systems, and driver-assist technologies. Acura is a popular choice for luxury car buyers, and its vehicles are often seen as a good alternative to more expensive luxury brands. The brand has a strong presence in the North American market, and is expanding into other markets around the world. Some of the companies in the Acura market include Audi, BMW, Lexus, Mercedes-Benz, and Volvo. Show Less Read more