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The deodorant and anti-perspirant market is a segment of the personal care industry. Deodorants are designed to reduce body odor, while anti-perspirants are designed to reduce sweat and wetness. Deodorants are typically applied to the underarms, while anti-perspirants are applied to the underarms and other areas of the body. Both products are available in a variety of forms, including sprays, roll-ons, sticks, and creams.
The deodorant and anti-perspirant market is highly competitive, with a wide range of products available from both established and emerging brands. Consumers are increasingly looking for products that are natural, organic, and free from harsh chemicals. In addition, consumers are looking for products that are affordable and offer long-lasting protection.
Some of the leading companies in the deodorant and anti-perspirant market include Unilever, Procter & Gamble, L'Oreal, Beiersdorf, and Henkel. These companies offer a wide range of products, including sprays, roll-ons, sticks, and creams. In addition, many of these companies have developed innovative products that offer enhanced protection and long-lasting freshness. Show Less Read more