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The Brand Value market is a sector of the branding industry that focuses on the value of a brand. It is concerned with the financial and intangible value of a brand, and how it can be leveraged to increase the company's market share and profitability. It involves the analysis of a brand's performance, its competitive position, and its potential for growth. It also involves the development of strategies to increase the brand's value, such as marketing campaigns, product launches, and customer loyalty programs. The Brand Value market is a key component of the branding industry, as it helps companies to maximize the value of their brand and increase their market share. Companies in this market include Interbrand, Brand Finance, and BrandZ. Show Less Read more