The Card Issuer market is a segment of the banking industry that focuses on the issuing of credit and debit cards. Card issuers are responsible for providing customers with the ability to make payments and access funds through the use of a card. Card issuers are typically banks, credit unions, or other financial institutions that have the ability to issue cards. They are responsible for setting up the cardholder's account, processing payments, and providing customer service. Card issuers are typically part of a larger network, such as Visa, Mastercard, American Express, or Discover. These networks provide the infrastructure for card issuers to process payments and provide customer service. Card issuers also have the ability to offer rewards programs, such as cash back or points, to incentivize customers to use their cards. Some of the major companies in the Card Issuer market include Bank of America, Chase, Citibank, Capital One, Wells Fargo, and US Bank. Show Less Read more
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