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The Cardholder market is a segment of the banking industry that focuses on providing credit and debit cards to consumers. Cardholders are individuals who use credit and debit cards to make purchases, pay bills, and access cash. Cardholders can be individuals, businesses, or organizations. Banks issue cards to cardholders, who then use them to make purchases, pay bills, and access cash. Banks also provide cardholders with rewards and other benefits, such as cash back, discounts, and points. Banks also provide cardholders with access to online banking services, such as online bill pay, balance transfers, and account management. The Cardholder market is highly competitive, with many banks and financial institutions offering a variety of cards and services. Major players in the Cardholder market include Visa, Mastercard, American Express, Discover, and Bank of America. Other companies in the market include Capital One, Chase, Wells Fargo, and Citi. Show Less Read more