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Content Strategy is a field within Content Management that focuses on the planning, development, and management of content. It involves the creation of a content plan that outlines the goals, objectives, and strategies for content creation and distribution. Content Strategy also involves the selection of appropriate content formats, the development of content guidelines, and the implementation of content management systems.
Content Strategy is an important part of any content management system, as it helps to ensure that content is created and distributed in a way that is effective and efficient. Content Strategy also helps to ensure that content is consistent and relevant to the target audience.
Companies in the Content Strategy market include Adobe, Oracle, IBM, Microsoft, and Salesforce. Show Less Read more