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Cross-border e-commerce refers to online trade between a business (retailer or brand) and a consumer (B2C), between two businesses, often brands or wholesalers (B2B), or between two private individuals (C2C), e.g., eBay, located in different countries. This form of e-commerce is facilitated by digital platforms that manage international transactions and provide entry points to new markets by enabling the sale of goods and services in different currencies and languages. The internet and e-commerce infrastructure, such as payment gateways, international logistics, and localized digital marketing strategies, are essential components that support cross-border trade. Businesses can increase their market reach, while consumers have access to a broader range of products from various countries. The e-commerce market is influenced by various factors, including technological advancements, trade agreements, economic policies, and consumer preferences.
Several key players operate in the cross-border e-commerce landscape. Some of these include Amazon, which offers an extensive global marketplace; Alibaba Group, particularly through its platform AliExpress; eBay, which has a long-standing international auction and direct sales platform; and Etsy, known for handicrafts and vintage goods. Other notable companies include ASOS and Zalando, which specialize in fashion retail, and Shopify, which provides a platform for businesses to create their own e-commerce sites. These companies have successfully navigated the complexities of international trade to connect sellers and buyers around the world. Show Less Read more