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The Customer Data Platform (CDP) market is a subset of the software industry that focuses on the collection, storage, and analysis of customer data. CDPs are used to create a unified view of customer data from multiple sources, allowing businesses to better understand their customers and create more personalized experiences. CDPs also enable businesses to automate marketing processes, such as segmentation and personalization, and to measure the effectiveness of campaigns.
CDPs are used by a variety of businesses, from small startups to large enterprises. Companies in the CDP market include Segment, mParticle, Tealium, Lytics, BlueConic, and ActionIQ. Show Less Read more
