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The Customer Insight market is a subset of the larger market research industry, focusing on the collection and analysis of data related to customer behavior. It is used to gain insights into customer preferences, attitudes, and motivations, as well as to identify trends and opportunities. Demographics are an important factor in the Customer Insight market, as they provide a way to segment customers into distinct groups based on age, gender, income, education, and other characteristics.
The Customer Insight market is highly competitive, with many companies offering services such as market segmentation, customer segmentation, customer profiling, and customer journey mapping. Companies in the market include Qualtrics, SurveyMonkey, IBM, Oracle, Salesforce, and Adobe. Show Less Read more
