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Results for tag: "Customer Lifetime Value"

ABM Market by Account Type (Strategic ABM, ABM Lite, Programmatic ABM), Component (Tools and Services), Deployment Model (On-Premises and Cloud), Organization Size (Large Enterprises and SMEs), Industry Vertical, and Region - Global Forecast to 2023 - Product Thumbnail Image

ABM Market by Account Type (Strategic ABM, ABM Lite, Programmatic ABM), Component (Tools and Services), Deployment Model (On-Premises and Cloud), Organization Size (Large Enterprises and SMEs), Industry Vertical, and Region - Global Forecast to 2023

  • Report
  • October 2018
  • 150 Pages
  • Global
From
Account-Based Marketing Market by Account Type, Component, Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2023 - Product Thumbnail Image

Account-Based Marketing Market by Account Type, Component, Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2023

  • Report
  • October 2018
  • 150 Pages
  • Global
From
Mastering Marketing Data Science. A Comprehensive Guide for Today's Marketers. Edition No. 1. Wiley and SAS Business Series - Product Thumbnail Image

Mastering Marketing Data Science. A Comprehensive Guide for Today's Marketers. Edition No. 1. Wiley and SAS Business Series

  • Book
  • May 2024
  • 432 Pages
  • 3 Results (Page 1 of 1)
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Customer Lifetime Value (CLV) is a metric used in advertising and marketing to measure the total value of a customer over the course of their relationship with a business. It is calculated by taking the total revenue generated by a customer over the course of their lifetime and subtracting the total cost of acquiring and servicing that customer. CLV is used to inform marketing strategies, such as how much to spend on customer acquisition and retention, and to prioritize customer segments. It is also used to measure the effectiveness of marketing campaigns and to identify opportunities for improvement. Companies in the CLV market include Adobe, Oracle, Salesforce, IBM, and Microsoft. Show Less Read more