Results for tag: "Customer Lifetime Value"

Customer Lifetime Value (CLV) is a metric used in advertising and marketing to measure the total value of a customer over the course of their relationship with a business. It is calculated by taking the total revenue generated by a customer over the course of their lifetime and subtracting the total cost of acquiring and servicing that customer. CLV is used to inform marketing strategies, such as how much to spend on customer acquisition and retention, and to prioritize customer segments. It is also used to measure the effectiveness of marketing campaigns and to identify opportunities for improvement. Companies in the CLV market include Adobe, Oracle, Salesforce, IBM, and Microsoft. Show Less Read more