Email marketing is a form of online advertising that involves sending promotional messages to a target audience via email. It is a cost-effective way to reach potential customers and build relationships with existing ones. Email marketing campaigns can be tailored to the needs of the target audience, allowing for personalization and segmentation. This helps to ensure that the right message is delivered to the right person at the right time. Email marketing can be used to promote products and services, build brand awareness, and increase customer loyalty. It can also be used to drive website traffic, generate leads, and increase sales. Email marketing campaigns can be tracked and measured, allowing marketers to measure the success of their campaigns and make adjustments as needed. Some companies in the email marketing market include MailChimp, Constant Contact, AWeber, GetResponse, and Campaign Monitor. Show Less Read more
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