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The Emerging Affluent market is a demographic of individuals who have recently achieved a higher level of wealth and are looking to invest in luxury goods and services. This demographic is typically younger than the traditional affluent market, and is often characterized by a higher level of education and a greater focus on technology. They are often more socially conscious and environmentally aware, and are more likely to invest in sustainable products and services.
The Emerging Affluent market is an important demographic for companies looking to target a younger, more affluent consumer base. Companies such as Apple, Tesla, and Amazon have all seen success in targeting this demographic, as have luxury fashion brands such as Gucci and Louis Vuitton. Other companies such as Airbnb, Uber, and Lyft have also seen success in targeting the Emerging Affluent market. Show Less Read more