The Fabric Softener market is a segment of the larger Laundry Care and Detergents industry. Fabric Softeners are used to reduce static cling and add a pleasant scent to clothes. They are typically added to the rinse cycle of a washing machine, and can be used in both hot and cold water. Fabric Softeners are available in both liquid and dryer sheet form. The Fabric Softener market is highly competitive, with a variety of products available from both large and small companies. Many Fabric Softeners are formulated with natural ingredients, such as essential oils, and are marketed as being gentle on fabrics. Some of the companies in the Fabric Softener market include Unilever, Procter & Gamble, Henkel, Church & Dwight, and Kao Corporation. Show Less Read more
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