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The High Net Worth Individual (HNWI) market is a demographic of individuals who possess a high net worth, typically defined as having a net worth of at least one million US dollars. HNWIs are typically affluent individuals who have a high level of disposable income and investable assets. They are often entrepreneurs, business owners, or executives, and are typically well-educated and have a high level of financial literacy. HNWIs are typically more likely to invest in stocks, bonds, and other financial instruments than the general population.
HNWIs are typically more likely to purchase luxury goods and services, such as high-end cars, jewelry, and vacations. They are also more likely to invest in real estate, art, and other collectibles. HNWIs are typically more likely to donate to charitable causes and engage in philanthropic activities.
Companies in the HNWI market include wealth management firms, private banks, and investment advisors. Other companies include luxury goods retailers, real estate brokers, and art dealers. Show Less Read more