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The HORECA market, or Hotel, Restaurant and Catering market, is a segment of the food service industry that focuses on providing food and beverage services to customers in hospitality settings. This includes hotels, restaurants, cafés, pubs, bars, and catering services. The HORECA market is highly competitive, with businesses competing for customers through product innovation, quality, and service.
HORECA businesses must also adhere to strict regulations and standards, such as food safety and hygiene, to ensure the safety of their customers. Additionally, they must be able to meet the demands of their customers, which can vary greatly depending on the type of establishment.
Some of the major players in the HORECA market include McDonald's, Starbucks, KFC, Subway, Pizza Hut, Domino's, and Burger King. Other companies include Marriott International, Hilton, InterContinental Hotels Group, and Accor Hotels. Show Less Read more