Location Based Advertising (LBA) is a form of advertising that uses location data to target consumers with relevant ads. It is a subset of Location Based Services (LBS), which are services that use location data to provide users with information or services. LBA is used to deliver ads to users based on their current location, past location history, or other location-based data. This allows advertisers to target users with ads that are more relevant to their current context. LBA is used in a variety of industries, including retail, travel, hospitality, and entertainment. It is also used to deliver ads to users on mobile devices, such as smartphones and tablets. Some companies in the LBA market include Google, Apple, Facebook, Twitter, and Yelp. Show Less Read more
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