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Primers are a type of cosmetic product used to prepare the skin for makeup application. Primers are typically applied after moisturizing and before foundation, and are designed to create a smooth, even surface for makeup application. Primers can also help makeup last longer and reduce the appearance of pores and fine lines. Primers come in a variety of formulas, including oil-free, silicone-based, and water-based.
Primers are becoming increasingly popular in the cosmetics market, as they are seen as an essential step in achieving a flawless makeup look. Primers are also being used to create a base for other makeup products, such as eyeshadows and blushes.
Some of the leading companies in the primer market include L'Oreal, Maybelline, NYX, Smashbox, and Benefit. These companies offer a wide range of primers, from oil-free to silicone-based, to meet the needs of different skin types. Show Less Read more