Results for tag: "Programmatic TV"

Programmatic TV (PTV) is an automated, data-driven approach to buying and selling television advertising. It enables advertisers to target specific audiences with greater precision and efficiency than traditional methods. PTV also allows for more granular measurement of ad performance, allowing for better optimization of campaigns. PTV is a rapidly growing segment of the advertising and marketing industry, as it offers a more cost-effective and efficient way to reach target audiences. It also allows for more precise targeting, which can result in higher ROI for advertisers. Companies in the PTV market include Videology, TubeMogul, SpotX, and Adap.tv. These companies provide technology and services to enable the buying and selling of television advertising in a programmatic fashion. They also provide analytics and reporting tools to help advertisers measure the performance of their campaigns. Show Less Read more