Real Time Bidding (RTB) is a form of online advertising that allows advertisers to bid on ad space in real time. It is a programmatic approach to buying and selling digital advertising, allowing buyers to bid on individual impressions in an automated auction. RTB is used to target specific audiences, allowing advertisers to reach the right people with the right message at the right time. RTB works by connecting advertisers to publishers through an ad exchange. Advertisers submit bids for ad space, and the exchange matches the highest bidder with the publisher. The publisher then displays the ad to the targeted audience. RTB is a rapidly growing market, with many companies offering services to both advertisers and publishers. Companies such as Google Ads, AppNexus, Rubicon Project, and OpenX are all major players in the RTB market. Show Less Read more
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