Search Advertising is a form of online advertising that uses search engine results to promote a business or product. It is a type of pay-per-click (PPC) advertising, where advertisers pay a fee each time their ad is clicked. Search Advertising is a powerful tool for businesses to reach potential customers who are actively searching for their products or services. It allows businesses to target their ads to specific audiences, and to track the performance of their campaigns. Search Advertising is a key component of the online advertising industry, which includes display advertising, social media advertising, and video advertising. It is a cost-effective way for businesses to reach their target audiences, and to measure the success of their campaigns. Some of the major players in the Search Advertising market include Google Ads, Microsoft Advertising, Yahoo! Search Marketing, and Ask.com. Show Less Read more
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