Results for tag: "Social Analytics"

Social Analytics is the process of collecting, analyzing, and interpreting data from social media platforms to gain insights into customer behavior, trends, and preferences. It is used to measure the success of marketing campaigns, identify customer sentiment, and understand the impact of social media on a brand. Social Analytics can also be used to identify influencers, track competitors, and measure the effectiveness of content. Social Analytics is a rapidly growing market, with businesses of all sizes leveraging the technology to gain a competitive edge. Companies are increasingly turning to Social Analytics to gain insights into their customers and optimize their marketing strategies. Some companies in the Social Analytics market include Sprinklr, Hootsuite, Brandwatch, Salesforce, and Adobe. Show Less Read more