Results for tag: "Social Media Intelligence"

Social Media Intelligence (SMI) is a technology-driven market that focuses on the analysis of social media data. It is used to gain insights into consumer behavior, trends, and sentiment. SMI solutions are used by organizations to monitor and analyze conversations on social media platforms, such as Twitter, Facebook, and Instagram. This data can be used to inform marketing strategies, product development, customer service, and more. SMI solutions are typically offered as a suite of tools, such as sentiment analysis, keyword tracking, and influencer identification. These tools allow organizations to gain a better understanding of their target audience and the conversations taking place around their brand. Companies in the Social Media Intelligence market include Brandwatch, Sprinklr, Talkwalker, Meltwater, Synthesio, and Hootsuite. Show Less Read more