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Social Media Optimization (SMO) is a process of increasing the visibility of a website, brand, or product through the use of social media channels. It is a form of online marketing that uses social media platforms to promote a product or service. SMO involves creating content that is engaging and shareable, as well as optimizing content for specific social media platforms. It also involves building relationships with influencers and other industry professionals, as well as engaging with customers and potential customers.
SMO is an important part of any digital marketing strategy, as it helps to increase brand awareness, build relationships, and drive traffic to a website. It can also help to increase sales and conversions, as well as improve customer service.
Some companies in the SMO market include Hootsuite, Sprout Social, Buffer, and Socialbakers. Show Less Read more
