What is RSS?
In a world heaving under the weight of billions of web pages, keeping up to date with the information you want can be a drag.
Wouldn't it be better to have the market research releases delivered directly to you, rather than clicking from site to site? Well now you can, thanks to a very clever service, RSS.
There is some discussion as to what RSS stands for, but the majority plump for 'Really Simple Syndication'. Put plainly, it allows you to identify the content you like and have it delivered directly to you.
It takes the hassle out of staying up-to-date, by showing you the very latest information that you are interested in.
Not all websites currently provide RSS, but it is growing rapidly in popularity and more sites are supporting it daily.
How do I start using RSS feeds?Step 1.
In general, the first thing you need is something called a news reader. There are many different versions, some of which are accessed using a browser, and some of which are downloadable applications. All allow you to display and subscribe to the RSS feeds you want.
If you are unable to install a news reader application to your computer we recommend you use the 'My Yahoo!' service which allows you to include RSS feeds as a content source.Step 2.
Once you have chosen a news reader, all you have to do is to decide what content you want. For example, if you would like the latest titles in for the 'Pharmaceuticals and Healthcare Industry' simply find that category in the list to the left and you will notice an orange RSS button to the right hand side of the category.Step 3.
If you click on the button you can subscribe to the feed in various ways, including by dragging the URL of the RSS feed into your news reader or by cutting and pasting the same URL into a new feed in your news reader.
That's it! You can now subscribe to high quality content at the click of a button.
At various points throughout our site you will be presented with an orange RSS icon. This means that an RSS feed is available for the particular content area that you are viewing.
Some browsers, including Firefox, Opera and Safari, have functionality which automatically picks up RSS feeds for you. For more details on these, please check their websites.
There is a range of different news readers available and new versions are appearing all the time.
Different news readers work on different operating systems, so you will need to take this into account when you make your choice.