The Europe natural sweeteners market was valued at USD 5.20 Billion in 2024. The industry is expected to grow at a CAGR of 7.10% during the forecast period of 2025-2034 to attain a valuation of USD 10.33 Billion by 2034.
Europe is a leader in the stevia market after the Asia-Pacific. The two regions, together account for more than three-fifth of the total global market share. Stevia extracts were approved for use in the European Union in November 2011, and since then there has been a rapid increase in the production of items containing stevia, particularly in food and beverage sector in Europe. France holds a strong position in the European stevia market for the country approved the use of stevia sweeteners, particularly the Reb A strain, from 2009 onwards. In Europe, several big brands like Coca-Cola have started reformulating existing products and manufacturing new ones upon seeing an increasing demand for stevia among consumers.
Europe is dependent on imports from other countries to meet the growing stevia demand in the natural sweeteners industry as stevia leaves are not native to Europe. China, being the major producer of stevia, serves as the leading stevia supplier to Europe. The countries like Germany and France, with the biggest food industries, are the major consumers of natural sweeteners and, thus, emerge as a major destination for stevia exportation in Europe.
The increasing rates of obesity and type 2 diabetes has fuelled the demand for low-sugar or sugar-free sweeteners in the region. In the food and beverage sector, the demand for sports and energy drinks has increased, further influencing the companies to manufacture it using the zero-calorie sweetener, like stevia. Also, the use of organic products is on the rise, thus, driving the industry further. The companies like Coca-Cola reformulated existing products like Sprite, catering to the demand of consumers to produce stevia-based products. Also, with the success of stevia in France the company launched several new products like Coca-Cola Life, Goba cola, and Activia Fat Free, which are stevia based, thus, aiding the Europe natural sweeteners market.
Moreover, the increase in the demand for natural sweeteners in the pharmaceutical sector is emerging as a key factor, further propelling the industry forward. Natural sweeteners are used to manufacture toothpastes and health supplements. Also, its use in the production of cosmetics has increased, which will enhance the industry growth in the coming years.
Europe is a leader in the stevia market after the Asia-Pacific. The two regions, together account for more than three-fifth of the total global market share. Stevia extracts were approved for use in the European Union in November 2011, and since then there has been a rapid increase in the production of items containing stevia, particularly in food and beverage sector in Europe. France holds a strong position in the European stevia market for the country approved the use of stevia sweeteners, particularly the Reb A strain, from 2009 onwards. In Europe, several big brands like Coca-Cola have started reformulating existing products and manufacturing new ones upon seeing an increasing demand for stevia among consumers.
Europe is dependent on imports from other countries to meet the growing stevia demand in the natural sweeteners industry as stevia leaves are not native to Europe. China, being the major producer of stevia, serves as the leading stevia supplier to Europe. The countries like Germany and France, with the biggest food industries, are the major consumers of natural sweeteners and, thus, emerge as a major destination for stevia exportation in Europe.
Market Segmentation
Sweeteners can be natural or artificial based on the way it is produced. They are added to the food products to increase their palatability or sweetness and sometimes, to increase their shelf-life. Natural sweeteners can be obtained from plants or some other natural source like beehives unlike artificial sweeteners, which are manufactured using chemicals. The natural sweeteners products produced in the region can be categorised as follows:Market Breakup by Type
- High Intensity Sweeteners
- Low Intensity Sweeteners
Market Breakup by Product
- Stevia
- Maple Syrup
- Honey
- Molasses
- Coconut Sugar
- Others
Market Breakup by Application
- Food
- Beverages
- Pharmaceuticals
- Personal Care
- Others
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Special Stores
- Online Retailers
- Others
Market Breakup by Region
- Germany
- France
- United Kingdom
- Italy
- Netherlands
Market Analysis
In the historical period, after the approval of stevia in the European Union, the natural sweeteners industry in Europe witnessed a healthy growth. Now, with the increasing health consciousness among consumers and the rise in demand for low-calorie products, the industry has seen a further growth.The increasing rates of obesity and type 2 diabetes has fuelled the demand for low-sugar or sugar-free sweeteners in the region. In the food and beverage sector, the demand for sports and energy drinks has increased, further influencing the companies to manufacture it using the zero-calorie sweetener, like stevia. Also, the use of organic products is on the rise, thus, driving the industry further. The companies like Coca-Cola reformulated existing products like Sprite, catering to the demand of consumers to produce stevia-based products. Also, with the success of stevia in France the company launched several new products like Coca-Cola Life, Goba cola, and Activia Fat Free, which are stevia based, thus, aiding the Europe natural sweeteners market.
Moreover, the increase in the demand for natural sweeteners in the pharmaceutical sector is emerging as a key factor, further propelling the industry forward. Natural sweeteners are used to manufacture toothpastes and health supplements. Also, its use in the production of cosmetics has increased, which will enhance the industry growth in the coming years.
Competitive Landscape
The report gives a detailed analysis of the following key players in the Europe natural sweeteners market, covering their competitive landscape and recent developments like mergers and acquisitions, investments, capacity expansion, and plant turnarounds:- Tereos Starch and Sweeteners
- Cargill, Incorporated.
- Ingredion Inc.
- Tate & Lyle
- PureCircle
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Natural Sweeteners Market Overview
6 Europe Natural Sweeteners Market Analysis
7 Regional Analysis
8 Market Dynamics
9 Price Analysis
10 Competitive Landscape
Companies Mentioned
The key companies featured in this Europe Natural Sweeteners market report include:- Tereos Starch and Sweeteners
- Cargill, Incorporated.
- Ingredion Inc.
- Tate & Lyle
- PureCircle
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 101 |
| Published | August 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 5.2 Billion |
| Forecasted Market Value ( USD | $ 10.33 Billion |
| Compound Annual Growth Rate | 7.1% |
| Regions Covered | Europe |
| No. of Companies Mentioned | 6 |
